How to distribute the Payroll navigator content
Updated
The payroll Navigator is a gold mine for marketeers, not only its full of interesting insights that can be used for campaigns, but it also answers the main questions our prospects might have.
This content can be used on every stage of the funnel, helping us create awareness, but also connecting with the audience and get leads out of it. Hence we have created a quick inspiration checklist of actions you can take to implement it on your Marketing strategy.
Step 1. Translate and Localize the new articles.
First step will be to translate and localize all pieces of content created by the brand team. To do so, you con follow up the steps in detail on this article: SEO Localization Strategy (For Payroll Navigator Series) - MarTech Academy (helpdocs.io)
Once these pieces of content are on your content calendar and your local website you can continue.
Step 2. Share articles on Social Media (LinkedIn).
The easiest way to amplify the effect of the payroll navigator series would be to publish it on your social media channels, specially on LinkedIn.
The brand team has already come up with captions that can be found on this Monday board, managed by Azra, you can translate it and publish it on your own channels.
You can publish the article the same way the brand team did it, but its also possible to create some specific piece of content to publish it natively on LinkedIn.
Some examples here below:
Example 01: Create a LinkedIn post with this question "How do you manage payroll at your company"?
Example 02: Create a short video highlighting the top 3 benefits of Payroll outsourcing.
When publishing this content have in mind that content needs to always be native, engaging, offer value, and be relatable.
Step 3: Share LinkedIn posts on Ambassify.
If your country has an active Ambassify account, this could be a perfect post to share with our community. you can use this plug in, to create a campaign with a click.
Step 4: Include Content on Paid Campaigns.
Every country has specific budgets but if there’s space, we highly recommend to put some budget behind the payroll Navigator content. Based on the channels we recommend some strategies that work, but feel free to follow your own framework.
LinkedIn Advertising
Based on time and resources available we recommend two different approaches for Linkedin Advertising:
Approach 01: We recommend to create a campaign group dedicated to the payroll navigator, within this campaign group we recommend to have 3 campaigns:
Approach 02: if there's not enough budget or time to create a full funnel campaign a quick win would be to select 4 payroll navigator articles and add them to your always on LinkedIn traffic campaigns.
