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AI for Marketing

Overview of all AI best practices to improve marketing efficiency and performance.

Rob Woestenborghs
7 articles by 1 author

AI Training for Marketeers

There are plenty of AI trainings out there. We selected a few (free) training options for you to grow your knowledge around AI in Marketing. The trainings below are not tailored for SD Worx, so they…

Corporate AI Policies & Guidelines

AI is transforming the way we work—streamlining tasks, supporting decisions, and unlocking new insights. At SD Worx, we embrace AI to enhance productivity and customer experience, while staying mindf…

SPARK prompting framework

The SPARK prompting framework empowers every SD Worx team member to create effective AI prompts that deliver professional, consistent results across all business functions. This comprehensive guide c…

AI and Data Analysis - PowerBI Copilot

Our corporate tool for Reporting and data analysis currently is Microsoft PowerBI. Part of the Microsoft family. Therefore one of the big organizations in the forefront of the AI "war". Lots of tools…

Prompt Library for Marketing

Need fresh ideas or faster content creation? Our Prompt Library helps you get more out of AI tools like Copilot —tailored for marketing tasks like copywriting, SEO, and campaign planning. It’s easy t…

AI Capabilities in our MarTech stack

Since the rise of Generative AI, the AI capabilities in our MarTech stack increased drastically. Below you can find an overview of the most interesting AI capabilities in our MarTech stack. Clarity.…

AI and Data Analysis - Introduction

In today’s marketing world, data is everywhere — but insight isn’t. AI is can help bridge that gap. Instead of spending too much time on excel. Being able to ask that "extra" question that's not in t…

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