Martech stack - trainings overview
Updated
To help you harness the full power of our marketing tools, we are excited to present a comprehensive suite of training programs tailored to our current stack.
From in-depth tutorials o to hands-on workshops for our analytics platforms, each training is crafted to provide practical insights and actionable strategies needed to drive impactful marketing campaigns.
Apply over the form at the bottom to enroll the existing trainings and elevate your marketing prowess and achieve your business goals with confidence.
Martech trainings
Marketing automation trainings
Salesforce basic training
Salesforce is a powerful cloud-based platform for managing customer relationships and business operations. It helps businesses streamline processes, improve customer interactions, and drive growth through its comprehensive suite of tools and services.
What to Expect:
A set of comprehensive Learning, where we’ll cover everything about the basics features, ensuring you have a solid understanding of Salesforce’s capabilities. Driven by our Expert Guidance, that will provide you with insights and tips to maximize your Salesforce experience.
All this can be done through one live interactive session (2 hours) or by completing our Salesforce Online training for Marketeers, on your own pace.
Account engagement (formerly Pardot) training
Pardot is a robust marketing automation platform designed to help businesses forge meaningful connections, generate more leads, and empower sales teams to close deals more effectively. It optimizes marketing efforts, enhances lead management, and drives growth through its extensive suite of tools and services.
What to Expect:
A series of comprehensive learning modules, where we’ll explore the fundamental features of Pardot with hands on exercises to ensure you gain a thorough understanding of its capabilities. With our expert guidance, you’ll receive valuable insights and tips to make your marketing efforts.
You can participate in a live interactive session divided on two consecutives days (2 hours) or complete our Account Engagement online training course on your own if you don't have enough time available on your schedule.
Website trainings
Drupal training
Drupal is a flexible and powerful content management system (CMS) that allows you to build and manage websites with ease. It helps businesses create dynamic and scalable web experiences through its extensive suite of tools and features.
What to Expect:
A series of detailed learning modules, where we’ll cover the essential features of Drupal, ensuring you develop a comprehensive understanding of its capabilities. With our expert guidance, you’ll receive valuable insights and tips to optimize your Drupal experience.
Search & Social trainings
Brandwatch training
Brandwatch is a powerful social media monitoring and analytics platform that helps businesses understand and engage with their audience. It provides deep insights into social media trends, brand perception, and customer sentiment through its comprehensive suite of tools and features.
What to Expect:
A 30 minutes training on how to use Brandwatch features. We will go over the process on how to schedule and publish content, check relevant metrics, do community management etc. With our expert guidance, you’ll gain valuable insights and tips to maximize your Brandwatch experience.
Paid Social training
Paid Social Training is designed to help you master the strategies and tools needed to run successful paid social media campaigns following the SD Worx Framework. Main focus for this training is to learn how to work with LinkedIn Advertising.
What to Expect:
An hour session in which we will deep-dive into the LinkedIn Ads manager, we’ll cover the essential aspects of paid social media advertising, from creating audiences and checking if tracking is properly implemented to campaign set up, analysis and optimization. With our expert guidance, you’ll receive valuable insights and tips to optimize your paid social media strategies.
SEA training
SEA Training is designed to help you understand the SEA strategy of SD Worx following the 5 by 4 (soon to be 3x3) PPC campaign strategy. Main focus of this training is to get you up to speed with the strategy at SD Worx, and ensure you get the basic information on how to work with Google Ads.
What to Expect:
An hour session in which will deep-dive into the Google Ads platform and explain in detail keyword strategy, negative keyword lists, campaign structure, possible optimizations and all options available for campaigning on Google. With our expert guidance, you’ll receive valuable insights and tips to optimize your SEA strategies.
SEO training
SEO Training is designed to help you master the strategies and techniques needed to improve your website’s visibility on search engines. It empowers businesses to enhance their online presence, drive organic traffic, and achieve higher search engine rankings through effective SEO practices.
What to Expect:
2 masterclasses of 1.5 hours each that will cover the basics of SEO and keyword research. On these detailed learning modules, we’ll cover the essential aspects of search engine optimization, ensuring you develop a comprehensive understanding of its principles and best practices. With our expert guidance, you’ll receive valuable insights and tips to optimize your SEO strategies.
Event management training
InviteDesk training
InviteDesk is a powerful event management platform designed to help businesses streamline their event planning and execution. It enables you to manage invitations, track RSVPs, and engage with attendees effectively through its comprehensive suite of tools and features.
What to Expect:
A series of detailed learning modules, where we’ll cover the essential features of InviteDesk, ensuring you develop a comprehensive understanding of its capabilities. With our expert guidance, you’ll receive valuable insights and tips to optimize your InviteDesk experience.
- For marketing automation trainings your person of interest to be contacted is Mario Medina from the Marketing automation team.
- For website trainings your person of interest to be contacted is Sébastien Moreews from the Website team.
- For search and social trainings your person of interest to be contacted is Angela Marin from the Search and Social team.
- For event management trainings your person of interest to be contacted is Chandni Danhoo from the Marketing automation team.
