5 - Audience Management - Using Audiences with Account Engagement (Pardot)

Using Audiences with Account Engagement (Pardot)

1. Go to an Audience that has been create specially for Pardot.

• The audience should be build on a prebuild audience for Pardot. Ending with Account Engagement / Pardot in the name.
• This way commercial preferences, wrong emails, hard bounces are excluded.

1. Go to "Using Profiles" - "Audiences" and Choose your Audience
2. Press the Export button

   

3. Choose Pardot as provider

1. Choose job type - Export Audience

1. Choose authorisation "MCAE Connection"

1. Configure Job

• Label: Pardot List Name eg CORP Lytics Test - LU Contact LIST
• Email Field = Communication - Basic - Email
• List ID = Select a Pardot list
• ID Field = Account Engagement Prospect ID (Advanced options)

1. Press Complete

Your Audience is now linked to the Pardot list (and will be updated daily!).

Depending on the size of your audience it can take a moment to add all the contacts to the list.