Table of Contents
3. Landing pages: Drupal, Pardot or Foleon?
Choosing the Right Tool for Your Landing Page: Drupal, Foleon, or Pardot? When planning a new landing page, selecting the right platform is key to ensuring your content is effective, discoverable, an…
Choosing the Right Tool for Your Landing Page: Drupal, Foleon, or Pardot?
When planning a new landing page, selecting the right platform is key to ensuring your content is effective, discoverable, and aligned with your campaign goals. At our organization, we use Drupal, Foleon, and Pardot—each with its own strengths and ideal use cases. This guide will help you decide which tool to use in different scenarios.
Drupal: For Always-On, SEO-Friendly Website Content
Best for:
- Evergreen content that should be discoverable via search engines
- Pages that are part of the main website structure
- Content that supports the overall brand and user journey
Why choose Drupal? Drupal is our core website and is ideal for content that needs to live permanently on the website. It’s optimized for SEO, integrates seamlessly with the rest of the site, and ensures a consistent user experience. Use Drupal when your content is part of the long-term digital strategy.
Examples:
- Product or service pages
- Resources like whitepapers, ebooks, ...
- Blog posts or thought leadership articles
Foleon: For Dynamic, Branded Campaign Experiences
Best for:
- Visually rich, interactive campaign content
- Microsites or digital brochures
- High-impact storytelling with design flexibility
Why choose Foleon? Foleon allows for creative freedom and dynamic layouts, making it perfect for campaign-specific content that needs to stand out. It’s ideal when you want to create an immersive experience that goes beyond a traditional landing page.
Examples:
- Campaign microsites
- Interactive reports or magazines
- Branded content hubs
Pardot: For Simple, Persona-Targeted Campaign Pages
Best for:
- One-off landing pages for lead generation
- Targeted campaigns for specific personas or segments
- Quick-turnaround pages with minimal complexity
Why choose Pardot? Pardot is great for creating focused, standalone landing pages—especially when you want to capture leads or run A/B tests. It’s fast to deploy and doesn’t require deep technical skills. Use Pardot when the page is temporary, highly targeted, and doesn’t need to be indexed on the main site.
Examples:
- Event registration pages
- Simple campaign rescources or downloadable asset forms (eBooks, whitepapers) not needed on the website
- Persona-specific offers
Quick Decision Guide
Scenario | Use Drupal | Use Foleon | Use Pardot |
SEO is important | ✅ | ❌ | ❌ |
Content is permanent | ✅ | ❌ | ❌ |
Quick, simple lead gen | ❌ | ❌ | ✅ |
Persona-specific targeting | ❌ | ✅ | ✅ |
Visually dynamic storytelling | ❌ | ✅ | ❌ |
Part of a larger campaign | ❌ | ✅ | ✅ |
Final Tips
- Think long-term vs. short-term: If the content should live on beyond a campaign, Drupal is your go-to.
- Consider your audience: If you’re targeting a niche persona or segment, Pardot or Foleon may be better suited.
- Design matters: If visual impact and interactivity are key, Foleon offers the most flexibility.
How did we do?
2. Naming Conventions: A Guide for Foleon
