Connected campaigns (Salesforce & Pardot)
Updated
This means that Salesforce campaigns are automatically linked to a Pardot campaign. So no need to create Pardot campaigns manually anymore.
With this functionality, you can:
- Improve campaign reporting in Salesforce (email metrics, form metrics, …)
- Streamline campaign management
- Build a 1:1 relationship between Salesforce and Pardot campaign
How it works ?
- Create Salesforce Parent/Child campaign > Pardot campaigns automatically created for Child Campaigns.
- Create Pardot assets (emails, landing pages, forms, ...) and link them to the right Pardot campaign.
Campaign hierarchy
Screenshot Salesforce Campaign Engagement metrics
Related lists Pardot assets
