3 - Audience Management - Before you start

Important Concepts

• We use the Audience Card as the basis for our Audience Management. You can find the different themes, categories there. Based on these names you can find the right Attributes to define your Audience

Marketing Intelligence Portal - Audience Management

• Audiences are Always-on synced once you connect them to a Pardot List. So contacts are added and deleted from them daily.
• We start with the "Persona / Audience" Senior or HR Decision Maker. New ones can be created later on.
• A new Tool comes with great new possibilities. We'll discover them together. But use them wisely. And don't use the ones that are not "allowed". Theoretically we can use them to sync audiences to our social platforms and so on. But this is not allowed legally.