2 - Sleeknote - Best practices
Updated
Key Factors to decide if posting a Sleeknote campaign
When analyzing adding a pop-up to your website, it’s essential to understand how it can affect your site’s SEO and user experience, what will play a crucial role in its success. Here are some key logic to consider keeping in mind when you have to decide if proceeding or not:
0. Avoid Overlapping banners or Pop ups
Before adding a Sleeknote campaign, ensure that the page is not holding already an active campaign. example given:
- sdworx.be/opleidingen/cursussen/.... --> can have a campaign (pop up/banner) A
- sdworx.be/solutions/payroll/... --> can have a campaign (pop up/banner) B
But under no circumstance --> sdworx.be could have both.
1. Indexability
Before adding a pop-up, ensure that the page is indexed by search engines. If the page isn’t indexed, the pop-up won’t be effective in reaching a broader audience. You can check the indexability of your page using tools like Google Search Console.
2. Meta Description
Your meta description is a crucial snippet that appears in search engine results. It should be concise and relevant to the page content. Pop-ups should not interfere with this snippet, as it can affect your click-through rates and overall SEO performance.
3. Readability
Consider the Reading Ease Score to ensure your content is easy to read. If your page content is already challenging to read (fairly hard, hard or very hard), adding a pop-up can worsen the user experience. Aim for clear, concise content that is accessible to a broad audience.
4. Amount of inLinks
inLinks, or internal links, play a significant role in SEO. A higher number of in-Links can improve your site’s SEO, which in turn increases the chances of your pop-up campaign being successful. Ensure your site has a robust internal linking strategy to maximize SEO benefits and therefore increase impressions of the pop up campaign, and chance of success.
By keeping these factors in mind, you can effectively decide if using pop-ups will be beneficial or not for your page, without compromising your site’s SEO and user experience.
Examples of good pages to post a pop up
When planning a pop-up campaign for a SD Worx webpage, it’s crucial to choose the right pages to maximize engagement and conversion. Here are the most effective types of pages to consider, and also the ones you should avoid:
- Homepage: As the first point of contact for many visitors, the homepage is not an ideal place for a pop-up campaign. Although It captures the attention of new visitors, a pop up campaign in the very first glance of SD Worx might be over invasive, so to highlight special offers, free consultations, or new services, the only pop up that might be successful in this pages would be a stick banner, displayed after several time of navigation on the prospect side.
- Service & Solution Pages: Pages that detail your HR and payroll services are perfect for targeted pop-ups. For example, a pop-up offering a free demo or consultation on your payroll services can be highly effective on the payroll services page.
- Nos solutions | SD Worx - perfect for pop ups
- Outsourced & Managed Payroll Services | SD Worx - already existing stick banner, well balanced since there is already a Landbot chat existing.
- Blog Pages: If you have a blog that provides valuable insights and tips on HR and payroll topics, consider adding pop-ups here. These can encourage readers to subscribe to your newsletter, download a free e-book, or sign up for a webinar.
- Publications | SD Worx - nice spot to increase conversion
- Contact Page: Adding a pop-up on your contact page is redundant, the prospect is already considering to contact us when they reach that page, placing a pop up is invasive and heavy to digest if they are asked to do what they already decided.
- Book a demo page: Adding a pop-up on your book a demo page is redundant, the prospect is already considering to proceed when they reach that page, placing a pop up is invasive and heavy to digest if they are asked to do what they already decided.
All concepts clear? cannot wait to see how can this be implemented? access the step by step in:
