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3 articles by 2 authors

Google Analytics 4 - key events (formerly known as conversions) setup

Following key events (formerly known as conversions) are implemented in our Google Analytics 4 (GA4) setup. These key events (formerly known as conversions) can be used to measure the success of our…

Channel groupings in Google Analytics and Salesforce

What is Channel Grouping ? A channel group is a set of channels, which are rule-based categories of your website's traffic sources. Analytics has a default channel group of predefined channels. Why d…

Cookie Consent and the integration of scripts / tags on our websites

We introduced a cookie consent solution to implement the requirements of the GDPR and e-privacy regulations. The solution allowes website visitors to select which categories of cookies they allow us…

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