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Google Analytics 4 - key events (formerly known as conversions) setup

Updated 4 weeks ago by Clemens Siebenhaar

Following key events (formerly known as conversions) are implemented in our Google Analytics 4 (GA4) setup.

These key events (formerly known as conversions) can be used to measure the success of our websites and to optimize campaigns in Google Ads.

Here you can find an article about testing key events : How to check the conversion tracking setup using GA4

We classify the key events based on the funnel stage that the key event can represent.

Key Event name	Description
commercial_request	sales related contact forms, Calendly meetings
demo_request	demo request forms;
event_registration	registrations for live events
newsletter_subscription	newsletter opt-in forms
purchase	purchases on the Academy sites and Pardot
resource_request	gated content forms for downloads like whitepapers and webinar recordings
webinar_registration	registrations for live webinars