How to check the conversion tracking setup using GA4

Test a new form before your campaign starts. A test submission shows you whether the key event arrives in Google Analytics 4 (GA4) with the right form name. You can find the list of our key events in Google Analytics 4 - key events setup.

Before you start

Set the internal traffic cookie. With the cookie, your test goes to a separate GA4 property and doesn't count in our statistics. You can see a banner at the bottom left of your browser window when the cookie is set.
Accept the Functional category in the consent banner. GA4 belongs to this category. If you declined it before, use the privacy settings link in the footer of the website to change your choice. The name of the link depends on the language of the website.
Check that you have access to the GA4 property "All websites (internal users)". If you don't have access yet, send a message to Rob.Woestenborghs@sdworx.com or Clemens.Siebenhaar@sdworx.com and we'll invite you.

What about the ad platforms? Google Ads, Microsoft Advertising, Meta and LinkedIn use the same key events as GA4. If the key event arrives in GA4, the conversion tracking in the ad platforms should work as well, for visitors who accepted the Marketing category. You can't test the ad platforms yourself this way. The internal traffic cookie blocks the Meta and LinkedIn tags, so your test doesn't end up in their data.

Real-time report

To see your test right away, use the real-time report.

Look for the event name in the card "Event count by Event name" and select it, for example resource_request.

Now you see all parameters of the event. Select form_name.

You see the form names of the tracked events. Check that the name of your form is in the list.

Requirements

Please make sure that the internal traffic cookie is set before you start testing conversions. You can see it at the bottom left of your browser window:
Go to the cookie settings pages of the page that you want to test and check if you accepted performance cookies.
Check if you have access to the GA4 property: "All websites (internal users)".
If you don't have access yet, please send a message to Rob.Woestenborghs@sdworx.com or Clemens.Siebenhaar@sdworx.com and we'll invite you.

Google Ads, Microsoft Ads, Meta (Facebook), LinkedIn are connected to the same events as GA4.
When you can see the conversions in GA4 and someone opted in for targeting cookies, the conversion tracking in the ad platforms should be okay.

Real-time view

If you want to see the tracked events immediately, you can use the real-time view.

Look for the event name that should be tracked in the "Event count by Event name" tile and select it from the list (for instance "resource_request"):

Afterwards you can see all the event paramters of the event. Please select form_name.

Now you can see the form names of the tracked conversion events.

Form submissions report

In the Engagement section, and under SD Worx > Custom reports, you can find the report "Form submissions". It shows which form submissions were tracked.

It's easier to use, but it doesn't show real-time data. A test from today shows up there tomorrow.

Account Engagement forms: check the code

For Account Engagement forms you can also check the code without a test submission. n8n reads the Thank You Code of the form and tells you if something is wrong. See Account Engagement form key event tracking, section "Existing form: let n8n check it".

A test submission is still the final check. n8n checks the code, the test shows that the event really arrives.