All Categories ​>​ ​Analytics & Reporting ​ > ​ ​Guidelines

Guidelines

Guidelines to use UTM parameters

How and when to apply tags to objects related to your marketing campaign.

Updated by Chandni Danhoo

How to create a Google account using the work email address

We strongly recommend to use a Google account with an @sdworx.com email address instead of your personal account. To create a new one is really easy following these steps: Open the Google login page:…

Updated by Clemens Siebenhaar

Exclude internal traffic from statistics

One step to improve the quality of our analytics data is to filter out internal website traffic. Filters based on IP address are not effective anymore, because of many people working from home and an…

Updated by Clemens Siebenhaar

Landbot and Google Analytics

UTM parameters To transfer UTM information from the URL to Pardot please follow these steps: Go to Settings and add utm_source , utm_medium and utm_campaign as hidden fields.. Go to Build and edit th…

Updated by Clemens Siebenhaar

Pardot form key events (formerly know as conversions) tracking

To add key events (formerly know as conversions) tracking to your Pardot form, you can add following code to the "Thank you code" section. You can use the same code for standalone landing pages and f…

Updated by Clemens Siebenhaar

Teamtailor ad campaign links (UTM parameters)

Teamtailor doesn't support UTM parameters in the same way as we usually use them. Only the value from the utm_source parameter is visible in the "Sources" report and available via the API. Because of…

Updated by Clemens Siebenhaar

How to check the conversion tracking setup using GA4

Requirements. Please make sure that the internal traffic cookie is set before you start testing conversions. You can see it at the bottom left of your browser window:. Go to the cookie settings pages…

Updated by Clemens Siebenhaar

MarTech Academy (opens in a new tab)

Powered by HelpDocs (opens in a new tab)