Guidelines

UTM Parameters & Calculator Guidelines

Learn how to correctly use UTM parameters to track the performance of your marketing campaigns. Follow our naming conventions and use the calculator to create consistent, accurate tracking URLs.

How to create a Google account using the work email address

We strongly recommend to use a Google account with an @sdworx.com email address instead of your personal account. To create a new one is really easy following these steps: Open the Google login page:…

Exclude internal traffic from statistics

One step to improve the quality of our analytics data is to filter out internal website traffic. Filters based on IP addresses are not effective anymore, because many people are working from home and…

Landbot and Google Analytics

UTM parameters To transfer UTM information from the URL to Pardot please follow these steps: Go to Settings and add utm_source , utm_medium and utm_campaign as hidden fields.. Go to Build and edit th…

Pardot form key events (formerly know as conversions) tracking

To add key events (formerly know as conversions) tracking to your Pardot form, you can add following code to the "Thank you code" section. You can use the same code for standalone landing pages and f…

Teamtailor ad campaign links (UTM parameters)

Teamtailor doesn't support UTM parameters in the same way as we usually use them. Only the value from the utm_source parameter is visible in the "Sources" report and available via the API. Because of…

How to check the conversion tracking setup using GA4

Requirements. Please make sure that the internal traffic cookie is set before you start testing conversions. You can see it at the bottom left of your browser window:. Go to the cookie settings pages…