Guidelines

UTM Parameters & Calculator Guidelines

Learn how to correctly use UTM parameters to track the performance of your marketing campaigns. Follow our naming conventions and use the calculator to create consistent, accurate tracking URLs.

How to create a Google account using the work email address

We strongly recommend to use a Google account with an @sdworx.com email address instead of your personal account. To create a new one is really easy following these steps: Open the Google login page:…

Exclude internal traffic from statistics

One step to improve the quality of our analytics data is to filter out internal website traffic. Filters based on IP addresses are not effective anymore, because many people are working from home and…

Account Engagement form key event tracking

To track key events from your Account Engagement (Pardot) form, add the code below to the Thank You Code section under Completion Actions. The same code works for standalone landing pages and for for…

Teamtailor ad campaign links (UTM parameters)

Teamtailor doesn't support UTM parameters in the same way as we usually use them. Only the value from the utm_source parameter is visible in the "Sources" report and available via the API. Because of…

How to check the conversion tracking setup using GA4