Publications - Whitepaper/e-Book/Guide/Study Pages - Countries - Drupal

Intro

Publication pages are designed to promote downloadable resources such as whitepapers, e-books, guides, and studies. Their primary purpose is to generate leads by encouraging visitors to complete a Pardot form before accessing the resource.

Guidelines

Before creating a publication page:

• Choose a topic which is relevant for your target group.
• Perform a keyword research
• Write a clear, descriptive and compelling title
• Select a visual which is relevant to the topic
• Below the hero section the following should appear:
  • On the left side : A text giving an overview of the main topics covered in the publication.
  • On the right side: A pardot form should be embedded in order to gather the data of the persons interested.

Dimensions/Limitations/Specs

• Hero/Search image = 1200 x 800 in webp - Please consult the visuals FAQ page for more information regarding copyrights
• Whitepapers, e-Books, Guides and Studies are automatically added to the resources overview page, to the selected pillar page and to the publication overview page.

How to

1. Go to the following icon on the left side of your screen

   

2. Select the country you want to work in and click on "nodes"

1. Click on “add content”

1. Choose the content type "Whitepaper", if you want to publish a Whitepaper:

Choose the content type "e-Book", if you want to publish an e-Book:

Choose the content type "Guide", if you want to publish a Guide:

Choose the content type "Research", if you want to publish a Study:

Language/Slug/Breadcrumb label

Language: Please select the language in which you want to create the blog

Slug: Please use this field if you want a custom URL (don't forget the - between the words). It will be filled automatically with date and the title if it hasn't been filled.

Breadcrumb label: Please use this field if you want a custom breadcrumb. It will be filled automatically with the page title if it hasn't been filled.

Content

Hero

Label: To be field with the publication type: in capital letters (EBOOK, GUIDE, WHITEPAPER, RESEARCH)

Title: To be filled with the title of the publication.

Publication date: This field is used to rank the different publications on the resources overview and on the pillar pages.

Description: This text will appear in the hero section of the text.

Short description: Leave empty. This field used by the old design will be soon removed.

Button:

• URL: Link to the call to action
• Link text: text which should appear in the button

Image: Should be a picture illustrating the publication, the cover or the picture used for the cover for example:

1. Create the hero image for the publication page based on the type of publication with its cover in Frontify (Website - Template library - SD Worx Brand Guideline)

2. Once the image is created in Frontify, download it into your computer

3. Save the image using the following naming convention country code_name_of_the_publication_1200x800

For example: NL_variabel_verlonen_1200x800

4. Convert the image in Webp

5. Upload the image into the image folder in Drupal

Resource overview

Overview description: should be a text describing the publication. It will be appear on the resource overview page, on the pillar page and publication overview page.

Main topic: This topic will be used to add the post to a pillar page

Iframe

In the iframe field, please add the embedded URL of the Pardot form. When left empty the page new design will display an alternative layout with CTA buttons.

Paragraphs

Leave empty. This field used by the old design will be soon removed.

Templated paragraphs V2

This section allows you to add additional information about the publication and a quote.

The publication text

Click on add publication text to add 1 text block section. It is possible to add a maximum of 3 text section

Each text section is composed of a title and rich text body.

The quote

Click on add publication text to add 1 quote.

Search

Search title: Use the publication title

Search description: This is the text which appears in the search results of the website itself and in the search results of Google.

Search Image: Use the same image as for the hero of the publication itself

Language: Select the right language

Click on “save”

SEO

Relevant elements are automatically filled and/or taken from the search section.