New Negative Keyword List Template
Negative keywords are crucial in Google Ads campaigns. While regular keywords trigger your ads, negative keywords prevent them from appearing for specific searches. Effective management of negative keywords is vital for campaign success.
Here’s why they are important and how they affect your digital marketing strategy:
- By using negative keywords, you can ensure your ads are shown to the most relevant audience. This means your marketing messages reach people who are genuinely interested in your products or services, enhancing the likelihood of conversions.
- Google assigns a Quality Score to your ads based on their relevance to the search query, the quality of the landing page, and the expected click-through rate (CTR). By excluding irrelevant searches, you increase the relevance of your ads, potentially boosting your Quality Score.
- By preventing your ads from showing on irrelevant searches, you avoid paying for clicks that are unlikely to result in conversions. This ensures your budget is spent on users with a higher likelihood of taking desired actions.
Here’s the link to the Excel sheet with the negative keyword list. We have created a total of 4 different lists you can add to your google ads account, one with general keywords you can exclude, then specific exclusion list for payroll campaigns & HR campaigns, and finally a list of competitors.
We recommend you to go over the list and translate to your own language, to then add it to your account.
