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SEA

Learn how to succesfully set up and manage google & bing ads.

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5 articles by 2 authors

​New Negative Keyword List Template

Negative keywords are crucial in Google Ads campaigns. While regular keywords trigger your ads, negative keywords prevent them from appearing for specific searches. Effective management of negative k…

How to add UTM parameters to Google Ads

Auto-tagging in Google Ads. With auto-tagging enabled the source / medium information from Google Ads is already available in Google Analytics, but it cannot be transferred to Salesforce. To make tha…

SEA - Google Ads

Google Ads is the ad platform to manage ads on the search result pages of Google and on the Google Display Network. User management. Users are managed centrally by the Digital Marketing Excellence te…

Understanding Google Ads Conversions

Conversions track important user actions, like submitting a form or downloading content, that support SD Worx’s business goals. This article explains the types of conversions tracked in the SD Worx Google Ads account, when they trigger, and how they impact campaign performance.

How to optimize Google Ads Search Campaigns

When it comes to google ads, optimizing campaigns can be overwhelming, as there are many aspects you can adapt, from bidding & optimization types, to keywords, headlines, extensions and many more. He…

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