SEA

New Negative Keyword List Template

Negative keywords are crucial in Google Ads campaigns. While regular keywords trigger your ads, negative keywords prevent them from appearing for specific searches. Effective management of negative k…

Updated 3 months ago by Varouna Dehul

How to add UTM parameters to Google Ads

Auto-tagging in Google Ads. With auto-tagging enabled the source / medium information from Google Ads is already available in Google Analytics, but it cannot be transferred to Salesforce. To make tha…

Updated 3 months ago by Angela Marin

SEA - Google Ads

Google Ads is the ad platform to manage ads on the search result pages of Google and on the Google Display Network. User management. Users are managed centrally by the Digital Marketing Excellence te…

Updated 3 months ago by Angela Marin

Naming convention & UTM tracking for SEA

Naming convention - Naming your campaigns, ad groups and ads for search, display & youtube/video. To start please download the sdw-namingconvention-utmtracking-template-2023-Q3.xlsx For search: use t…

Updated 3 months ago by Angela Marin

How to optimize Google Ads Search Campaigns

When it comes to google ads, optimizing campaigns can be overwhelming, as there are many aspects you can adapt, from bidding & optimization types, to keywords, headlines, extensions and many more. He…

Updated 4 months ago by Angela Marin

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SEA

​New Negative Keyword List Template

How to add UTM parameters to Google Ads

SEA - Google Ads

Naming convention & UTM tracking for SEA

How to optimize Google Ads Search Campaigns

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New Negative Keyword List Template