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SEA

Learn how to succesfully set up and manage google & bing ads.

Clemens Siebenhaar Angela Marin
5 articles by 2 authors

​New Negative Keyword List Template

Negative keywords are crucial in Google Ads campaigns. While regular keywords trigger your ads, negative keywords prevent them from appearing for specific searches. Effective management of negative k…

OpenAI Ads (ChatGPT ads): tracking setup

Tracking for ChatGPT ads is set up centrally. Your part is the campaign name. ChatGPT ads are booked in the OpenAI Ads Manager. Each country has its own ad account. What you do. Name the campaign wit…

Google Ads: UTM parameters are set automatically

In Google Ads you don't need to add UTM parameters yourself. A script in our Google Ads manager account sets them on every active campaign, in all SD Worx Google Ads accounts. Your part is the campai…

Understanding Google Ads Conversions

Conversions track important user actions, like submitting a form or downloading content, that support SD Worx’s business goals. This article explains the types of conversions tracked in the SD Worx Google Ads account, when they trigger, and how they impact campaign performance.

How to optimize Google Ads Search Campaigns

When it comes to Google Ads, optimizing campaigns can be overwhelming, as there are many aspects you can adapt, from bidding & optimization types, to keywords, headlines, extensions and many more. He…

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