AI for SEO : How to create AI prompts

How to create AI Prompts: Using the 5Ws & The H

  • To create an AI prompt, please consider the following points.
  • The “5Ws and the H” to be really handy, as they can highly facilitate to specify AI prompts that provide all the necessary details to generate high-quality results that require little iteration or refinement:​
  • Note: The quality of your input matters​

Sample Prompt:

Create 5 title tags to be featured in a payroll page. The characteristics to take into account are the following: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 60 characters each. The target audience are potential small and medium enterprises. To be used at an ongoing basis with the goal to engage the audience and rank better in search results.

Explanation:

Prompt:

Create 5 title tags [Insert expected Task - WHAT] to be featured in a payroll page [insert topic - WHERE]. The characteristics to take into account are the following: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 60 characters each [HOW]. The target audience are potential small and medium enterprises [insert The Target Audience - WHO]. To be used at an ongoing basis [WHEN] with the goal to engage the audience and rank better in search results [WHY].​


5Ws & The H​

What

What [is the expected task]: Specify your task’s main action.​

Example: Create 5 title tags

Where

Where [Is it going to be used]:  The location where your task will be used.​

Example: To be featured in a payroll page

How

How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task.​

Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 60 characters each

Who

Who [is the target audience]: Who’s the audience of your task​

Example: potential small and medium enterprises.​

When

When [is it going to be used]: Your task timing​

Example: at an ongoing basis

Why

Why [you want to use it, the expected goal]: What’s the purpose of your task​

Example: to engage the audience and rank better in search results

  

The input/output in English with Copilot:


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