AI Prompts for SEO - Using Copilot

Title Tag

  1. Prompt 1 : Write Unique Title Tag with Target Keyword
  2. Prompt 2: Create Unique Title Tag in batch of 4

Hub and Spoke Model - Keyword Research

  1. Prompt 1 : Give me a list of some keywords I could use for someone who is looking for payroll services in Sweden in swedish language.
  2. Prompt 2 : Create a hub and spoke model from a list of these keywords.
  3. Prompt 3 : Classify the following keyword list in groups based on their search intent, whether commercial, transactional or informational.

Meta Desc & Content Optimization

  1. Prompt 1 – Generate meta descriptions from your page content
  2. Prompt 2 – Rephrase your existing content to avoid repetition

Generate FAQ

  1. Generate a list of 5 frequently asked questions based on the following url on the webpage



Title Tag

Prompt 1 : Write Unique Title Tag with Target Keyword

PROMPT - to use:

You are an expert in digital marketing strategist who speaks and writes fluent English in a professional but down-to-earth tone.​Create [five] unique title tag variations that are engaging and include target keywords. ​

Guidelines :​

  • Craft a readable sentence that isn’t keyword spammy​
  • They should be descriptive and include the term  “ | SD Worx” at the end.​
  • The characteristics to take into account are the following: descriptive, in English relevant, engaging, following SEO best practices, of no more of 60 characters each. Noting the count.​
  • The target audience are potential [small and medium enterprises]. To be used at an ongoing basis with the goal to [engage the audience and rank better in search results].​
  • Place the primary keyword early, using the exact word or slight variation like its plural or singular form​
  • Represent secondary keywords without needing an exact match or the same word order.​
  • Make less than a compelling blog post headline and more keyword focused​

 ​Keywords:​

  • Primary: [workforce management]​
  • Secondary : [strategic workforce management, SAP workforce management]

The input/output in English with Copilot​ :


Prompt 2. Create Unique Title Tag in batch of 4

PROMPT - to use

Generate and rewrite 4 unique title tags of a maximum of 60 characters, for the following text. They should be descriptive and include the term | SD Worx at the end.

1. Workforce Planning: Effective Ways to Save Time and Stress | SD Worx

2. Technology is Changing Payroll in Ireland – Here’s How | SD Worx

3. How Payroll Software is Overcoming Legislative Challenges | SD Worx

4. Antalis Group: Boosting Success with Strategic Alliance | SD Worx

The input/output in English with Copilot:


Keyword Research

Prompt 1 : Keyword Research

Prompt - to use:

Give me a list of some SEO keywords I could use for someone who is looking for payroll services in Sweden in Swedish language.

The input/output in English with Copilot​ :

Hub and Spoke Model Keyword Research

Hub and Spoke Model for Keyword Research

  • Hub: High-volume targeted keywords (usually transactional in nature). For example, search engine optimization (SEO) services.
  • Spoke: Lower volume and longer tail/supporting keywords (usually informational in nature). For example, content explaining what SEO is and how it can be beneficial to you.The main goal of the hub-and-spoke model is to not only increase your keyword rankings overall around the topic but also to increase your ranking around the main hub topic, ideally in the first position.

Main Takeaways

  • If you want to signal to search engines what topics your brand is a thought leader on, the Hub and Spoke model could help communicate the relationship of your content to be easier understood, so your brand is associated with critical topics.
  • If you want to provide more opportunities for your audience to convert, no matter where they are in their customer journey, a Hub and Spoke model can help provide a seamless flow for your users to get to where they need to go.

Copilot for Keyword Research : An important thing to understand off the top: Copilot does not have access to search volume and other metrics the way keyword tools like Google Keyword Planner, Ahrefs and Semrush do.​ That said, Copilot can be highly useful for several keyword research functions.​ You can use for ‘Keyword brainstorming and topic ideation’.​

Prompt 1 : Create a hub and spoke model from a list of these keywords.

Prompt - to use :

Create a hub and spoke model from a list of these keywords, taking their search intent into consideration to group them: ​​

​[Digital Workplace, ​

​Digital Workplace belgium, ​​

​Digital Workplace UK, ​

​​Digital Workplace france, ​

​​Digital Workplace Germany, ​​

​Digital Workplace services, ​

​​Digital Workplace solutions, ​​

​Digital Workplace platform, ​​

​Digital Workplace experience, ​

​​future digital workplace, ​​

​Digital Workplace strategy, ​

​​Digital Workplace 2024] to be used to structure a Digital Workplace site on the [resources section]. ​ 

The characteristics to take into account are the following: ​

The hub and spoke model should be listed in bullet points, in English, along with the search intent of each of the keyword. ​

The target audience are [employees] so that they can perform task more efficiently. ​

To be used for a [resources section] to be published in [March 2024] with the [goal aiming for productivity and employee growth].

The input/output in English with Copilot​ :


Prompt 2 : Classify the following keyword list in groups based on their search intent, whether commercial, transactional or informational.

Prompt 2 - to use

Classify the following keyword list in groups based on their search intent, whether commercial, transactional or informational:

​​[my core hr app​​

​​core hr mobile app​​

​​core hr functions​​

​​sap core hr and payroll​​

​​core hr and payroll​​

​​my core hr payroll​​

​​core hr payroll tool station​​

​​hr systems for small businesses core​​

​​hr systems core​​

​​best hr systems core​​

​​hr system for small businesses core​​

​​the best hr software core​​

​​hr software for small business core​​

​​hr software for startups core​​

​​cloud hr software core​​

​​online hr software core​​

​​my core hr login​​

​​core hr payroll login​​

​​core hr payslip​​

​​core hr log in​​

​​hr core portal​​

​​core hr system​​

​​hr core]

The input/output in English with Copilot​ :


Meta Desc & Content Optimization

Prompt 1 : Generate meta descriptions from your page content.

Prompt - to Use:

Generate 3 unique meta descriptions, of a maximum of 160 characters including the spaces, based on the following text. They should be catchy with a call to action, including the term “onboarding” in them:

Automated Onboarding

Finding and keeping the talent your business needs to grow is harder than ever, with more than a third of new hires leaving within their first year. Pave the way for long, productive and engaged careers with an automated onboarding solution from SD Worx that cuts administration and prioritises a quick, smooth integration process.

The power of automated processes

Automated onboarding minimises paperwork, delays, risk of errors and administrative burdens – for an HR team that can focus 100% on value-adding tasks. Make the best impression possible to new talent and pave the way for productive and enthusiastic careers.

Rapid employee integration

Make sure that engagement and satisfaction stay high by integrating new hires quickly and smoothly via a consistent onboarding experience.

Built-in workflows

Issue personalised welcome letters, set up new employee accounts, arrange training opportunities and add new hires to organisational charts in a few clicks. The tool converts onboarding checklists into optimised workflows and makes it easy to follow up on delays or discrepancies in workflows.

Comprehensive data and document management

SD Worx integrated tooling centralises personal information, contract and job details and data covering salary, working pattern, benefits, dependents, emergency information and more in one place. An integrated document management system for the storage of contracts, relevant policies, etc.

The input/output in English with Copilot is:


Prompt 2 – Rephrase your existing content to avoid repetition

Prompt 2 - to use

Rephrase the following paragraph in 3 different ways, to avoid repetition, while keeping its meaning:

Automated Onboarding Finding and keeping the talent your business needs to grow is harder than ever, with more than a third of new hires leaving within their first year. Pave the way for long, productive and engaged careers with an automated onboarding solution from SD Worx that cuts administration and prioritises a quick, smooth integration process.

The input/output in English with Copilot is:


Generate FAQ

Prompt 1 - to use

Generate a list of 5 frequently asked questions based on the following url on the webpage https://www.sdworx.ie/en-ie/solutions/payroll-reward/outsourced-payroll-services.

The input/output in English using Copilot is:



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