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Answer The Public

Updated by Jaiya Motaye

What is answer the public?

AnswerThePublic is a Marketing tool that shows what words and phrases people use on search engines like Google, Bing, Amazon, YouTube, and TikTok.

It works by using autocomplete data. This is when search engines predict what users will type and complete the search engine query on their behalf.

In essence, AnswerThePublic extracts and gathers Google’s autosuggestion data for any keyword searched. These autosuggestions are the pre-populated sentences you see when you start typing into Google’s search bar, as seen in the image below:

Data from Google search users can be assessed by identifying audience interests and real-time trends. Analyzing these data insights enables us to quickly progress with the content initiatives, all the while remaining aligned with the ever-evolving consumer mindset.

You start by entering a ‘seed keyword’—one or two words to begin the process—and selecting which country’s search results you want to see.

AnswerThePublic then quickly pulls in all the questions, prepositions, and related data people are currently asking about your keyword. 

AnswerThePublic is a powerful tool that can add significant value to a marketing strategy by providing deep insights into what your target audience is searching for and discussing online.  

  • AnswerThePublic is another tool that’s designed for keyword research. AnswerThePublic is a keyword research tool that works best while using 1-2 words of keywords NOT long-tail keywords of 3 or more words. It is a tool to help marketers quickly and easily generate powerful customer insight via Google Searches.
  • AnswerThePublic focuses on content creation insights using Auto Complete search from Google, YouTube, and Bing.
  • It offers specific insights into:
    • Content Ideas: AnswerThePublic goes beyond keyword suggestions by visually presenting a comprehensive range of questions and phrases directly related to a keyword. This visualization helps marketers and content creators understand their target audience's specific queries and interests, facilitating the creation of highly relevant and engaging content.
    • Question Keywords: One of AnswerThePublic's key strengths is its ability to uncover various question types, including 'who,' 'what,' 'where,' 'when,' 'why,' and 'how' questions. This feature is invaluable for developing FAQ pages that address common inquiries or crafting detailed blog posts that thoroughly explore specific topics. Businesses can tailor their content to address their audience's needs and interests by identifying the questions people are asking.
    • Data Visualization: AnswerThePublic's unique data visualization feature maps keyword-related questions and topics out visually intuitively. This mapping makes it easier to grasp the scope of questions surrounding a keyword and highlights potential content opportunities. Marketers can identify gaps, trends, and popular topics by visually representing the landscape of keyword-related queries, informing their content strategy, and driving targeted engagement with their audience.
  • AnswerThePublic focuses on providing insights into user questions and search intent and it can also be used as a Keyword clustering.
    It can be use
    1. To plan your content
    2. To gather audience insight
    3. To develop your brand
    4. To inform product development
    5. To generate creative campaigns.

Answerthepublic.com collates, tracks and alerts you to the important questions being asked on Google. It is a search listening tool built for SEO teams. Search Listening is the process of understanding what an audience truly thinks.

Note: There are some limitations here, AnswerThePublic does not include the following languages : Croatian, Romanian, Serbian, Hungarian and Slovenian.

An Overview of Keyword Analysis 

AnswerThePublic goes beyond conventional keyword research by providing comprehensive insights into user queries. It doesn't just offer a list of keywords; it maps out the entire landscape of questions, prepositions, and comparisons related to a topic.

This depth of analysis helps users understand the context behind search queries, allowing for more targeted content creation and optimization strategies. 

That said, AnswerThePublic is great for putting you into the mindset of what your target audience is looking for—something that other tools won't offer.  

More info : How To Read AnswerThePublic Keyword Branches

How AnswerThePublic can help SEO Teams

1. Save days (or even weeks) on long-winded manual keyword search

Easily spot gaps in existing content and optimise it to answer your customers specific questions.

2. Find unique quirky or surprising questions

Discover niched subjects and unexpected keywords to attract more organic traffic. Uncover insights which could lead to creative content ideas that could earn attention & editorial links.

3. Discover search queries quickly and efficiently

Find the keywords worth optimising for, and create content that fulfills user intent more completely than ever before.

4. Create super-relevant content

Stay ahead of Google’s updates by focusing on user intent. Keep your work as optimised and targeted to your audience as possible.

5. Drive more traffic to your website

With AnswerThePublic it’s never been easier to create a SERP-dominating content strategy. Get more leads and organic search traffic.

🔍How To Get the Most Value From AnswerThePublic

  1️⃣ Start with Broad Keywords: Begin by entering broad but relevant keywords related to your industry or interest. This will provide a wide range of questions, prepositions, and comparisons. 

Explore Various Search Intentions:

  • Buying Intent: Look for terms that indicate purchasing intent, like "where to buy" or "best prices for."
  • Informational Queries: Identify questions that indicate a desire for knowledge, such as "how does X work" or "what is X."
  • Advice and Recommendations: Focus on queries that seek advice, like "best types of X" or "X for Y scenario."
  • Validation and Opinions: Consider searches that seek validation or peer opinions, indicated by queries like "is X worth it" or "X versus Y."

2️⃣ Analyze the Visualizations: Review the visual data, which categorizes queries into questions, prepositions, comparisons, alphabetical, and related searches. This helps identify consumer behavior and content gaps.

 3️⃣ Focus on Consumer Questions: Pay special attention to the questions section. These are real queries from users, giving you direct insights into what your audience wants to know.

 4️⃣ Create Content Around These Queries: Use the insights to guide your content creation. Address the questions directly in your blog posts, articles, or videos. This not only improves SEO but also positions you as a helpful authority in your field.

 5️⃣ Monitor and Adapt: Trends change, so regularly input new keywords and monitor shifts in what your audience is asking. Keep your content fresh and relevant by adapting to these changes.

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