On-Page SEO Playbook for Updated Websites
This playbook complements the On Page SEO Checklist and provides guidance for launching new pages without SEO issues. Follow these steps to ensure every page is optimized for search visibility , rele…
Updated
by Felix Reisacher
This playbook complements the On Page SEO Checklist and provides guidance for launching new pages without SEO issues.
Follow these steps to ensure every page is optimized for search visibility, relevance, and performance:
- Identify Target Keywords
- Optimize Meta Title
- Optimize Meta Description
- Optimize Headline (H1)
- Incorporate Changes in Drupal
- Monitor Functionality
- Final Check
1. Identify Target Keywords
- Go to SharePoint and find the commercial keyword list for your country.
- If your country is not listed yet, we are still working on the keyword list. Feel free to contact me with any questions.
- The list shows keywords mapped to all commercial pages. Filter for a URL and review all keywords.
- Choose the top 3 keywords per page based on relevance, search volume, language (prefer local over English), and your judgment.
- These keywords will be used consistently across meta title, meta description, H1, and slug (see next steps).
- Each page should have unique keywords.
2. Optimize Meta Title
- Use the On-page SEO template to simplify the process. Each row represents a page. There are already 2 examples in the document for guidance.
- Work from left to right. Fill in the page URL and the 3 priority keywords (from step 1).
- Create a new meta title including your keywords, staying below 60 characters.
- Detailed instructions are in the template.
- Below, you will find an optional AI Prompt. Simply paste it into an AI tool, fill in the four input fields at the top, and run it.
INPUT:
target keyword 1:
target keyword 2:
target keyword 3:
language:
PROMPT:
You are an SEO marketing specialist.
Write 3 meta title options (aim for 50–60 characters including “| SD Worx”) for a webpage about {{target keyword 1}} in {{language}}.
Rules:
1. {{target keyword 1}} is mandatory. It must appear in all 3 titles.
2. Try to include {{target keyword 2}} and/or {{target keyword 3}} naturally if they fit within the 50–60 character limit.
3. Capitalize the first letter of each word.
4. End with "| SD Worx" (included in the 50–60 character count).
5. You may use ":" or "-" to separate clauses or improve readability.
6. Prioritize clarity, keyword coverage, and click appeal over strict symmetry.
Return only the 3 meta titles as plain text, each on a new line, without numbering or explanations.
target keyword 1:
target keyword 2:
target keyword 3:
language:
PROMPT:
You are an SEO marketing specialist.
Write 3 meta title options (aim for 50–60 characters including “| SD Worx”) for a webpage about {{target keyword 1}} in {{language}}.
Rules:
1. {{target keyword 1}} is mandatory. It must appear in all 3 titles.
2. Try to include {{target keyword 2}} and/or {{target keyword 3}} naturally if they fit within the 50–60 character limit.
3. Capitalize the first letter of each word.
4. End with "| SD Worx" (included in the 50–60 character count).
5. You may use ":" or "-" to separate clauses or improve readability.
6. Prioritize clarity, keyword coverage, and click appeal over strict symmetry.
Return only the 3 meta titles as plain text, each on a new line, without numbering or explanations.
3. Optimize Meta Description
- Use columns G and H in the template to create a meta description.
- Include all priority keywords naturally.
- Aim for 140–160 characters and reflect commercial intent.
- Address HR and business decision-makers, and include a subtle benefit-driven CTA.
- Below, you will again find an optional AI Prompt. Paste it into an AI tool, fill in the input fields at the top (your keywords from step 1 and your meta title from step 2), and run the prompt.
INPUT:
target keyword 1:
target keyword 2:
target keyword 3:
meta title:
PROMPT:
You are an SEO marketing specialist.
Write 3 meta description options (140 to 160 characters each) for a webpage.
Use the exact same language as this {{meta title}} and expand on the same core message. The meta description must be the longer version of the same idea as in the meta title.
Rules:
1. The entire meta description must be written in the same language as {{meta title}}.
2. Address HR and business decision-makers with commercial intent.
3. Include {{target keyword 1}} exactly as written.
4. Include {{target keyword 2}} and {{target keyword 3}} (they may be adapted or paraphrased naturally).
5. Do not repeat the same keyword twice inside a single clause.
6. No ellipses anywhere.
7. End with a short, benefit-driven CTA in the same language as {{meta title}}
8. Prioritize clarity, persuasion, and natural flow over keyword density.
Return only the 3 meta descriptions. Each on a new line. No explanations.
target keyword 1:
target keyword 2:
target keyword 3:
meta title:
PROMPT:
You are an SEO marketing specialist.
Write 3 meta description options (140 to 160 characters each) for a webpage.
Use the exact same language as this {{meta title}} and expand on the same core message. The meta description must be the longer version of the same idea as in the meta title.
Rules:
1. The entire meta description must be written in the same language as {{meta title}}.
2. Address HR and business decision-makers with commercial intent.
3. Include {{target keyword 1}} exactly as written.
4. Include {{target keyword 2}} and {{target keyword 3}} (they may be adapted or paraphrased naturally).
5. Do not repeat the same keyword twice inside a single clause.
6. No ellipses anywhere.
7. End with a short, benefit-driven CTA in the same language as {{meta title}}
8. Prioritize clarity, persuasion, and natural flow over keyword density.
Return only the 3 meta descriptions. Each on a new line. No explanations.
4. Optimize Headline (H1)
- Fill in columns I and K of the template.
- Use the #1 keyword naturally in the H1.
- H1 should be 50–60 characters, speak directly to HR and business leaders, and align with the page’s purpose (commercial intent).
Optional AI prompt:
INPUT:
target keyword 1:
language:
PROMPT:
You are an SEO marketing specialist.
Write 5 H1 headline options (aim for 50–60 characters) for a product or service page about {{target keyword 1}} in {{language}}.
Rules:
1. Speak directly to HR decision-makers and business leaders, reflecting their pain points or goals.
2. Align with the page’s purpose (commercial intent, conversions) without using clickbait.
3. Include {{target keyword 1}} exactly as written.
4. Prioritize clarity, relevance, and persuasiveness over forced keyword stuffing.
Return only the 5 H1 options as plain text, each on a new line, without numbering or explanations.
target keyword 1:
language:
PROMPT:
You are an SEO marketing specialist.
Write 5 H1 headline options (aim for 50–60 characters) for a product or service page about {{target keyword 1}} in {{language}}.
Rules:
1. Speak directly to HR decision-makers and business leaders, reflecting their pain points or goals.
2. Align with the page’s purpose (commercial intent, conversions) without using clickbait.
3. Include {{target keyword 1}} exactly as written.
4. Prioritize clarity, relevance, and persuasiveness over forced keyword stuffing.
Return only the 5 H1 options as plain text, each on a new line, without numbering or explanations.
5. Incorporate Changes in Drupal
- Option 1: Do it yourself – Follow this article to manually update meta titles, meta descriptions, and H1s in Drupal.
- Option 2: Save time – Submit a Digital Marketing Request and attach the completed template. The digital team will handle the updates for you.
6. Monitor Functionality
Use Monsido (Acquia Web Governance) to check for 404 errors and broken links on newly published pages.
7. Final Check
Notify me whenever you launch a new page for a final review.
Notes / Best Practices:
- Consistency: Use the same target keywords across meta title, meta description, H1, and URL.
- Uniqueness: Each page must have unique keywords.
- Quality Control: AI-generated metadata and H1s are starting points. Always review and refine before publishing.
How did we do?
SEO Dashboard
How To Read AnswerThePublic Keyword Branches
