2 - Audience Management - Lytics Quick Tour

This is the Welcome screen of Lytics, Our Customer Data Platform

Depending on your access rights you see more or less sections for Lytics.

Data Pipeline is where all data import and export jobs are managed. It's done by Clemens Siebenhaar our Marketing Data Engineer.

Building Profiles is used to link the imported data to fields and add descriptions visible in Lytics. It's managed by Clemens Siebenhaar.

Using Profiles is the section that is relevant for you as marketeer. Then pressing Audiences to go to the Audience part of Lytics.

This is the Audiences Overview Page. Here you can find all the prebuild audiences. Official Audiences build by Marketing Intelligence and Audiences build by the different teams organised in Groups on the right.

Dashboards, reports, experiences, goals, look-a-like models will be experimented with in a later phase.