Get user feedback on your websites/landing pages via Hotjar
Updated
Google Analytics can give you a lof of quantitative data about your website visitors, but that data doesn't always tell you the whole story. Hotjar can give you the extra insights about the 'Why?'.
Hotjar has different interesting functionalities to dig deeper into user behaviour on your websites or landing pages.
Via Hotjar you can set up:
- Feedback polls
- Incoming feedback
Via Hotjar, you can also create Heatmaps and watch User recordings, but at SD Worx, we now use Microsoft Clarity for this. More information about that in this article.
How does it work ?
The Hotjar code is installed on all our public websites and Pardot pages so no code changes are required to make it work, so you can set-up stuff in minutes just using the configuration in Hotjar.
If you access Hotjar (contact the Digital Marketing Excellence team for a user), you can navigate to the website you want to work with in the top left corner.
Once you have selected the right website, you can access or create new stuff.
Functionalities
Feedback Polls
Understand the reasons behind behavior – Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.
Check out the beginner's guide to website feedback
Incoming Feedback
Instant visual feedback – Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.
