View Heatmaps & Session recordings via Clarity
On all our pages in Pardot and Drupal, the Heatmap & Session recordings tool Microsoft Clarity is installed.
We used to use Hotjar for this, but Hotjar used sampled data which only allowed us to get access to a very limited number of sessions and thus not so accurate heatmaps.
Clarity doesn't use sampled data, so the heatmaps and user recordings are based on much more data so also more accurate.
How to get access ?
You can request access via the Digital Marketing Excellence team (Clemens Siebenhaar or Rob Woestenborghs)
How to use Clarity ?