Prompt Library for Marketing

Need fresh ideas or faster content creation? Our Prompt Library helps you get more out of AI tools like Copilot —tailored for marketing tasks like copywriting, SEO, and campaign planning. It’s easy to use, but remember: always validate the output. AI can support your work, but it doesn’t replace your judgment. Stick to our brand guidelines & tone of voice.

Content Creation

"As a content marketing specialist, write a {{number of words}} blog post about {{subject}} that clearly educates {{target audience}} on key concepts, addresses their top 2–3 pain points, and supports {{goal}} (e.g., lead generation, brand awareness). Seamlessly position our company as a trusted expert in {{industry or domain}} by including one relevant example or insight from our work—without sounding promotional."

"As a content marketing specialist, write a comparative blog post (# words) evaluating 3–4 distinct approaches to {{subject}}. For each, outline pros, cons, ideal use cases, and real-world applicability for {{target audience}}. Conclude with actionable guidance to help them choose the best option based on their needs. Align the conclusion with {{goal}} (e.g., driving demo requests or content downloads)."

SEO

Meta Descriptions

"As SEO marketing specialist, write a compelling 160 character max. meta description for a webpage about {{subject}}. Match the target keyword, primary search intent (informational/commercial/transactional), speak directly to {{target audience}}’s core need, and include a subtle CTA that supports {{goal}} (e.g., ‘Learn how…’, ‘Discover solutions for…’)."

Page Titles

"As SEO marketing specialist, generate 5 SEO-optimized page titles (50–60 characters) for a {{page type}} (e.g., blog post, product page, guide) about {{subject}}. Each title should: (1) include a target keyword, (2) resonate with {{target audience}}’s language or pain point, and (3) align with {{goal}} (e.g., conversions, engagement). Avoid clickbait; prioritize clarity and relevance."

FAQ creation

"As SEO marketing specialist, analyze the content at [INSERT_WEBPAGE_URL] and generate 5 SEO-optimized FAQ questions that real users would likely search for on Google. Each question must: (1) reflect genuine user intent, (2) include a natural long-tail keyword, (3) align with the page’s core topic and {{goal}}, and (4) be phrased conversationally (e.g., ‘How do I…?’ or ‘What is the best way to…?’). Do not include answers—only questions."

ROI Calculators

"Create content supporting our ROI calculator tool for payroll automation. Target: Finance directors and HR leaders evaluating payroll solutions.  Educational content needed: - Hidden costs of manual payroll processing - Risk quantification (compliance failures, errors, time costs)   - Benefit calculation methodology explanation - Implementation timeline and investment overview  Key metrics to highlight: 70% time savings, 99.93% accuracy rate, reduction in vendor management overhead.  Format: Interactive content suggestions, calculator interpretation guide, and follow-up consultation positioning. Emphasise conservative estimates and credible methodology."  

Email Marketing & Nurture Flows

Subject Lines

"As an email marketing strategist, write 5 email subject lines (under 50 characters) for a message about {{subject}}. Tailor tone and language to {{target audience}} and align each with {{goal}} (e.g., open rate, click-through, conversion). Include at least one curiosity-driven, one benefit-driven, and one urgency/scarcity variant. Bullet points format"

"As an email marketing strategist, redact two distinct subject line variants (under 50 characters each) for an email promoting {{offer or event}} to {{target audience}}. Variant A should emphasize the core benefit; Variant B should use curiosity or social proof. Both must support {{goal}} and avoid spam triggers (e.g., ALL CAPS, excessive punctuation). Bullet points format"

Nurture Flow Sequence

"As an email marketing strategist, design a 4-email nurture sequence for leads who showed interest in {{subject}}. Sequence should move {{target audience}} from awareness → consideration → decision in a progressive and linear way over {{number of days}}. Cadence between each email{ {number of days}}. Each email must: (1) have a clear purpose, (2) include one focused CTA aligned with {{goal}}, (3) provide unique value (e.g., tip, case study, testimonial), and (4) maintain consistent brand voice. Outline subject line, core message, and CTA for each."

Follow-up Emails

"As an email marketing strategist, write a concise (150–200 word) follow-up email for attendees of {{event/webinar/meeting}} on {{subject}}. Recap 2–3 key takeaways in bullet points format, reinforce the value they received, and include a single, clear CTA (e.g., ‘Schedule a demo’, ‘Download the slide deck’) of 20 characters max. that advances them toward {{goal}}. Use a warm, appreciative tone."

Social Media

"As a social media manager, create 3 platform-optimized social media posts for {{channel}} (e.g., LinkedIn, Instagram, X) promoting {{subject}}. Each post should: (1) match the platform’s native tone and format (e.g., carousels for LinkedIn, short video hooks for Instagram), (2) speak directly to {{target audience}}’s interests or challenges, and (3) include a clear CTA (20 characters max.) that drives {{goal}} (e.g., link click, comment, share). Provide caption + suggested visual direction."

" As a social media manager, outline a 5-slide LinkedIn carousel that breaks down {{subject}} into actionable tips for {{target audience}}. Slide 1: Hook with a bold stat or question. Slides 2–4: One tip per slide with brief explanation. Slide 5: CTA aligned with {{goal}} (e.g., ‘Download our full guide’). Use concise, scannable text (<20 words per slide)."

Advertising

Google Ads

"As a paid media manager, write 3 Google Search Ad variations (each with 3 headlines ≤30 chars and 2 descriptions ≤90 chars) for {{subject}}. Target users searching with {{intent}} (e.g., ‘best CRM for small business’). Highlight unique value, include primary keyword, and align CTAs with {{goal}} (e.g., ‘Start free trial’, ‘Get a quote’). Ensure compliance with Google Ads policies."

LinkedIn Ads

" As a paid media manager, write LinkedIn ad copy (headline ≤150 chars, description ≤300 chars) for {{subject}}, targeting {{job title or industry}} professionals. Lead with a specific pain point or outcome, emphasize {{value proposition}}, and include a professional CTA (e.g., ‘Explore solutions’, ‘Watch demo’) that supports {{goal}}. Avoid jargon; use second-person ‘you’ for relatability."

Meta Ads

"As a paid media manager, write a Facebook/Instagram ad (primary text ≤125 words) promoting {{lead magnet or offer}} to {{target audience}} struggling with {{pain point}}. Open with an empathetic hook, clearly state the benefit of the offer, and end with a strong, low-friction CTA (e.g., ‘Get your free checklist’) that drives {{goal}}. Optimize for mobile readability and emotional resonance."

Events & Webinars

Invitations

"As an event manager, write a persuasive event invitation email (200–250 words) for a {{event type}} on {{subject}}. Target {{target audience}} by highlighting 2–3 specific benefits they’ll gain (e.g., ‘Learn how to reduce churn by 30%’). Include date/time, duration, speaker credibility, and a prominent CTA button supporting {{goal}} (e.g., ‘Reserve your spot’). Add a PS with social proof if available."

Follow-up

"As an event manager, redact a post-event follow-up email that thanks attendees, recaps 1–2 high-impact insights from {{event/webinar}}, in bullet points format and offers a relevant next step (e.g., {{CTA}} like ‘Book a consultation’ or ‘Access recording’). CTA of 20 characters max. should keep tone appreciative and forward-looking. Align the CTA with {{goal}} and include a link to additional."

Audience Research

"Create a detailed buyer persona for {{target audience}} including: (1) demographic & firmographic details, (2) top 3 professional goals, (3) key challenges related to {{subject}}, (4) decision-making criteria, (5) preferred content formats/channels, and (6) common objections. Frame insights to directly inform content and messaging that supports {{goal}}."

"Draft 5 unbiased, open-ended survey questions to understand how {{target audience}} approaches {{subject}}. Questions should uncover behaviors, pain points, decision factors, and unmet needs—all tied to achieving {{goal}} (e.g., product development, content strategy). Avoid leading or yes/no questions."

Concept/Campaign Ideation

"As a campaign manager of SD Worx, a B2B Payroll & HR company in {{country}}  Propose 3 integrated marketing campaign concepts to promote {{subject}} to {{target audience I ICP}}. Each must include: (1) a unique angle or hook, (2) 2–3 core channels, (3) a primary KPI tied to {{goal}}, and (4) a brief rationale for why it differentiates from competitors. Focus on measurable impact, not just creativity."

" As a campaign manager of a B2B saas company in {{country}} , design a 4-week multi-channel go-to-market campaign for launching {{product/service}} in {{market or region}}. Specify channel mix (e.g., email, paid social, PR), key messaging per stage (awareness → conversion), audience targeting, and how success will be measured against {{goal}}. Include one ‘hero’ asset (e.g., video, report)."

Competitive & Market research

"Analyze the blog content strategies of the top 5 competitors in {{industry}}. For each, document: (1) publishing frequency, (2) dominant content formats (e.g., how-to, listicles), (3) SEO tactics (keyword targeting, internal linking), (4) tone of voice, and (5) CTA placement. Summarize findings in a comparison table, then provide 3 actionable recommendations to differentiate our blog while supporting {{goal}}."

"Research and summarize competitor participation in {{upcoming event}}. For each of the top 3–5 competitors, identify: (1) booth number/theme, (2) speaking sessions (title, time, speaker), (3) sponsorships, and (4) planned media/social activity. Present findings in a table with source URLs, then highlight 2–3 opportunities for us to stand out at the same event in support of {{goal}}."

Meta-Prompting: Building Better Prompts 

"Act as an expert prompt engineer specialising in B2B marketing for European HR technology companies. Analyse and improve this marketing prompt: {{INSERT PROMPT TO IMPROVE}} 

Evaluation criteria: 

1. Clarity and specificity of instructions 

2. Appropriate context for SD Worx positioning   

3. Target audience precision and relevance 

4. Expected output quality and usability 

5. Brand voice and messaging alignment 

6. Actionability and practical implementation  

Provide: - Strengths of the current prompt - Specific improvement recommendations   - Optimised version with explanations - Additional context suggestions - Success measurement recommendations  

Ensure the improved prompt will generate marketing content that advances SD Worx's position as Europe's leading HR & payroll partner whilst driving measurable business results."