Prompt Library for Marketing

Need fresh ideas or faster content creation? Our Prompt Library helps you get more out of AI tools like Copilot —tailored for marketing tasks like copywriting, SEO, and campaign planning. It’s easy to use, but remember: always validate the output. AI can support your work, but it doesn’t replace your judgment. Stick to our brand guidelines & tone of voice.

Content Creation

"Write a blog post about {{subject}} that educates {{target audience}}, supports {{goal}}, and positions our company as a trusted expert in {{industry or domain}}."

"Create a blog article comparing different approaches to {{subject}}, helping {{target audience}} make informed decisions and contributing to {{goal}}."

SEO

Meta Descriptions

"Generate a meta description for a page about {{subject}}, optimized for search intent and appealing to {{target audience}} to support {{goal}}."

Page Titles

"Suggest 5 SEO-friendly page titles for a {{page type}} focused on {{subject}} for {{target audience}}, aligned with {{goal}}."

FAQ creation

"Generate a list of 5 frequently asked questions based on the content of [INSERT_WEBPAGE_URL], that a potential customer might search for. Focus on questions that reflect genuine user intent, align with the solution or service described, and are likely to improve organic search visibility. Ensure the questions are clear, concise, and naturally phrased to match how users typically search online."

ROI Calculators

"Create content supporting our ROI calculator tool for payroll automation. Target: Finance directors and HR leaders evaluating payroll solutions.  Educational content needed: - Hidden costs of manual payroll processing - Risk quantification (compliance failures, errors, time costs)   - Benefit calculation methodology explanation - Implementation timeline and investment overview  Key metrics to highlight: 70% time savings, 99.93% accuracy rate, reduction in vendor management overhead.  Format: Interactive content suggestions, calculator interpretation guide, and follow-up consultation positioning. Emphasise conservative estimates and credible methodology."  

Email Marketing & Nurture Flows

Subject Lines

"Write 5 subject lines for an email about {{subject}}, targeting {{target audience}} and supporting {{goal}}."

"Create two subject line variants for an email promoting {{offer or event}}, aimed at {{target audience}} to test effectiveness in achieving {{goal}}."

Nurture Flow Sequence

"Design a 4-step nurture email sequence for leads interested in {{subject}}, guiding {{target audience}} from awareness to conversion to support {{goal}}."

Follow-up Emails

"Write a follow-up email for {{event/webinar/meeting}} attendees, summarizing key takeaways and prompting {{desired action}} to contribute to {{goal}}."

Social Media

"Create 3 social media posts for {{channel}} promoting {{subject}}, tailored to engage {{target audience}} and drive {{goal}}."

"Write a carousel post that breaks down {{subject}} into digestible tips for {{target audience}}, designed to support {{goal}}."

Advertising

Google Ads

"Write 3 Google Ads headlines and descriptions for a campaign promoting {{subject}} to {{target audience}} searching for {{intent}}, with the aim of achieving {{goal}}."

LinkedIn Ads

"Create LinkedIn ad copy for {{subject}}, targeting {{job title or industry}} professionals with a focus on {{value proposition}} to support {{goal}}."

Meta Ads

"Write a Facebook/Instagram ad promoting {{lead magnet or offer}}, aimed at {{target audience}} dealing with {{pain point}}, to drive {{goal}}." 

Events & Webinars

Invitations

"Write an email invitation for a {{event type}} on {{subject}}, targeting {{target audience}} and highlighting key benefits of attending to support {{goal}}."

Follow-up

"Create a follow-up email for {{event/webinar}} attendees, reinforcing key messages and offering a next step like {{CTA}} to contribute to {{goal}}."

Audience Research

"Generate a persona profile for {{target audience}}, including goals, challenges, decision criteria, and preferred content formats to support {{goal}}."

"List 5 key questions to include in a survey to better understand how {{target audience}} approaches {{subject}}, with the aim of achieving {{goal}}."

Concept/Campaign Ideation

"Brainstorm 3 campaign ideas to promote {{subject}} to {{target audience}}, focusing on differentiation and measurable outcomes aligned with {{goal}}."

"Suggest a multi-channel campaign concept for launching {{product/service}} in {{market or region}}, designed to achieve {{goal}}."

"Create a campaign theme for {{season or quarter}} that aligns with {{target audience}}’s priorities and promotes {{key message}} to support {{goal}}."

Competitive & Market research

"Research how top 5 competitors structure their blog content strategy. Include tone, topics, frequency, SEO focus, and CTAs. Provide URLs, takeaways, and a table summarizing common and standout tactics."

"Compile a summary of how our competitors are participating in {{insert upcoming event}}’. Include booth activations, speaking sessions, sponsorships, and media coverage. Output as a table with links and analysis."

Meta-Prompting: Building Better Prompts 

"Act as an expert prompt engineer specialising in B2B marketing for European HR technology companies. Analyse and improve this marketing prompt: {{INSERT PROMPT TO IMPROVE}} 

Evaluation criteria: 

1. Clarity and specificity of instructions 

2. Appropriate context for SD Worx positioning   

3. Target audience precision and relevance 

4. Expected output quality and usability 

5. Brand voice and messaging alignment 

6. Actionability and practical implementation  

Provide: - Strengths of the current prompt - Specific improvement recommendations   - Optimised version with explanations - Additional context suggestions - Success measurement recommendations  

Ensure the improved prompt will generate marketing content that advances SD Worx's position as Europe's leading HR & payroll partner whilst driving measurable business results."