Lytics/Audience Management

All Categories > MarTech > Lytics/Audience Management

1 - Audience Management - Intro

Intro. Audience management is part of the complete campaign framework. Audience Management is an important part of creating the perfect impactful Campaign. Creating the perfect audience but with a no…

Updated 1 month ago by Jimmy Lauryssen

2 - Audience Management - Lytics Quick Tour

This is the Welcome screen of Lytics, Our Customer Data Platform. Depending on your access rights you see more or less sections for Lytics. Data Pipeline is where all data import and export jobs are…

Updated 1 month ago by Jimmy Lauryssen

3 - Audience Management - Before you start

Important Concepts. We use the Audience Card as the basis for our Audience Management. You can find the different themes, categories there. Based on these names you can find the right Attributes to d…

Updated 1 month ago by Jimmy Lauryssen

4 - Audience Management - Creating an Audience in Lytics

How to create your audience? On the Audience Overview page there are the audience Groups. You can find your teams audiences by filtering using these filters. Make sure you categorize them good. Befor…

Updated 1 month ago by Jimmy Lauryssen

5 - Audience Management - Using Audiences with Account Engagement (Pardot)

Using Audiences with Account Engagement (Pardot). Go to an Audience that has been create specially for Pardot. The audience should be build on a prebuild audience for Pardot. Ending with Account Enga…

Updated 4 weeks ago by Jimmy Lauryssen

(opens in a new tab)