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Update campaign member status to "attended" after the webinar

If you need the campaign members to be updated after your webinar. You can follow these steps. Be mindfull about the criteria. Do not execute this before running a preview, so you can check if the numbers are correct!

  1. Create an automation rules: "attended" in the right campaign folder

You can name it like the form/page but add "(attended)" and use "AUTO" in the end.

Example: UK 24NM001 Payroll Change in 2024 Webinar (attended) AUTO

  1. Configure the automation rule

Rules: Prospect webinar > attended webinar > [select your webinar]

Actions: Add to CRM Campaign > [select your campaign] > Attended

  1. Test and run the automation rule

Always first use the "preview" to check if the number of matches is correct, and then click "Resume automation rules" to start the process.

You will not receive a notification when the rule has completed so you need to refresh the page and check the amount of matched prospects in the bottom to see if all prospects were matched.
Some campaign members might keep the status "RSVP Yes" which might be caused by manual removed registrations in GoToWebinar or contacts/leads that were merged in Salesforce. If this occurs, you can use the Webinar-report in Pardot or check GoToWebinar directly to find the participant and manually update the campaign member to "attended" or "no show".
  1. Pause and delete the automation rule (delete is done only by admins)

After all campaign members were updated, you can first "pause" the rule and (optionally) notify the Marketing automation team to delete it. Each month the team will delete all inactive rules that it identifies.

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