Google Ads dashboard metrics
Updated
Here you can find an explanation of the metrics used on the Google Ads dashboard.
Reach details
Field name | Description |
Impressions | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Avg. CPM | Average cost-per-thousand impressions |
Engagement details
Field name | Description |
Clicks | The number of clicks. |
Avg. CPC | The total cost of all clicks divided by the total number of clicks received. |
Interactions | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
Interaction rate | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
Phone calls | Number of offline phone calls. |
Video views | The number of times your video ads were viewed. |
Video view rate | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
Display Lost IS (budget) | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Display Lost IS (rank) | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Search Lost IS (budget) | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Search Lost IS (rank) | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Conversion details
Field name | Description |
Conversions | The number of conversions. |
Conv. rate | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
Cost / conv. | The cost of ad interactions divided by conversions. |
Source: https://developers.google.com/google-ads/api/fields/v10/metrics
