Google Ads dashboard metrics
Here you can find an explanation of the metrics used on the Google Ads dashboard. Reach details. Field name Description Impressions Count of how often your ad has appeared on a search results page orβ¦
Here you can find an explanation of the metrics used on the Google Ads dashboard.
Reach details
Field name | Description |
Impressions | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Avg. CPM | Average cost-per-thousand impressions |
Engagement details
Field name | Description |
Clicks | The number of clicks. |
Avg. CPC | The total cost of all clicks divided by the total number of clicks received. |
Interactions | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
Interaction rate | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
Phone calls | Number of offline phone calls. |
Video views | The number of times your video ads were viewed. |
Video view rate | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
Display Lost IS (budget) | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Display Lost IS (rank) | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Search Lost IS (budget) | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Search Lost IS (rank) | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
Conversion details
Field name | Description |
Conversions | The number of conversions. |
Conv. rate | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
Cost / conv. | The cost of ad interactions divided by conversions. |
Source: https://developers.google.com/google-ads/api/fields/v10/metrics
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