Inbound naming convention
This naming convention is an extension of the current naming convention. If your not yet up to speed with this topic visit first this article: Naming convention Campaigns & Assets - MarTech Academy (…
Updated
by Matthew Smet
This naming convention is an extension of the current naming convention. If your not yet up to speed with this topic visit first this article: Naming convention Campaigns & Assets - MarTech Academy (helpdocs.io)
Each asset that will be created needs to have the correct naming convention (and for Pardot placed in the correct folder).
This is NOT destined for Full Marketing Campaigns, ONLY for gated content, e-books, whitepapers, and other types that are ongoing material.
- Core HR
[COUNTRY] COREHR [Subject] [LANGUAGE] [ASSET] - Payroll & Rewards
[COUNTRY] PAYROLL [Subject] [LANGUAGE] [ASSET] - Staffing & Recruitment
[COUNTRY] STAFFING [Subject] [LANGUAGE] [ASSET] - Workforce Management
[COUNTRY] WORKFORCE [Subject] [LANGUAGE] [ASSET] - Talent & Careers
[COUNTRY] TALENT [Subject] [LANGUAGE] [ASSET]
[LANGUAGE] = only mandatory for countries with multiple supported languages
[ASSET] = only mandatory for Pardot
[ASSET] = only mandatory for Pardot
Salesforce campaigns Example
UK PAYROLL whitepaper- Pensions and Auto-enrolment
BE TALENT ebook - Talent management
FR COREHR Les technologies RH
Pardot Assets Example
UK PAYROLL whitepaper- Pensions and Auto-enrolment PDF
BE TALENT confirmation - download NL MAIL
FR COREHR Les technologies RH - download PAGE
How did we do?
Overview - 5x4 Inbound model
Automated Scoring
