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Inbound naming convention

Updated by Matthew Smet

This naming convention is an extension of the current naming convention. If your not yet up to speed with this topic visit first this article: Naming convention Campaigns & Assets - MarTech Academy (helpdocs.io)

Each asset that will be created needs to have the correct naming convention (and for Pardot placed in the correct folder).

This is NOT destined for Full Marketing Campaigns, ONLY for gated content, e-books, whitepapers, and other types that are ongoing material.
  1. Core HR
    [COUNTRY] COREHR [Subject] [LANGUAGE] [ASSET]
  2. Payroll & Rewards
    [COUNTRY] PAYROLL [Subject] [LANGUAGE] [ASSET]
  3. Staffing & Recruitment
    [COUNTRY] STAFFING [Subject] [LANGUAGE] [ASSET]
  4. Workforce Management
    [COUNTRY] WORKFORCE [Subject] [LANGUAGE] [ASSET]
  5. Talent & Careers
    [COUNTRY] TALENT [Subject] [LANGUAGE] [ASSET]
[LANGUAGE] = only mandatory for countries with multiple supported languages
[ASSET] = only mandatory for Pardot

Salesforce campaigns Example

UK PAYROLL whitepaper- Pensions and Auto-enrolment

BE TALENT ebook - Talent management

FR COREHR Les technologies RH

Pardot Assets Example

UK PAYROLL whitepaper- Pensions and Auto-enrolment PDF

BE TALENT confirmation - download NL MAIL

FR COREHR Les technologies RH - download PAGE

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