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Account Engagement (fka Pardot)

Account Engagement is our main Marketing automation platform and the heart of all our B2B communications. Formerly known as Pardot. Pronounced as "Par-Dot", not "Pardough". 😏

Mario Medina Matthew Smet anne bianchi Chandni Danhoo
43 articles by 4 authors
1 article

Online Trainings - Account Engagement

Enhance your sales skills with our Salesforce Account Engagement training. Learn to build emails, track interactions with forms, and analyze data among others. Perfect for beginners and experts alike.
4 articles

Playbooks
13 articles

Emails

Learn here how to send emails, what to watch out for and the best practices.
11 articles

Landing pages & Forms

Learn how you can build your own landingpages! What types there are and how you can raise your conversion rate.
5 articles

(5x4) Inbound model

Learn how our inbound model is set up and how to work with it to maximize your nurturing and lead creation!
1 article

Nurturing Tracks

Nurturing tracks are a series of targeted communications designed to guide potential customers through the sales funnel.
2 articles

Third-party import

Learn our best practices for handling partner event data and our effective approach.
1 article

Outlook email Signature

Explanation on how to utilize the outlook email signature within Pardot
5 articles

Other articles

A collection of uncategorized articles

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