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Emails

Learn here how to send emails, what to watch out for and the best practices.

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13 articles by 3 authors
6 articles

Training

Email sender information Pardot

When you send out emails via Pardot you can control the From address and add a different Reply-to address. IMPORTANT : Automatic replies (eg. out of offices) are sent to the sender email address most…

Setting the recipients for sending emails in Pardot

There are only 3 possible ways to configure the " Lists (Send To) " and the " Suppression Lists (Don't Send To) " when sending emails in Pardot

Types of Emails Templates in Pardot

You create a lot of email templates in Pardot. Some of them are for drip programs (lead nurturing), some of them or for list emails, some are for auto-responders, and sometimes they are one-to-one emails that your sales reps might want to send.

Resizing images for using them in email campaigns

The default "image editor" installed on any Windows computer is Paint, but it is quite difficult to use for resizing/cropping. Some good alternatives:

Handlebars Merge Language (HML)

What is HML (Handlebars Merge Language) in Pardot?. HML is used for personalizing Pardot marketing assets such as Pardot email, dynamic content, landing pages, forms and signature (based in Pardot ex…

Creating engagement program emails

Creating a engagement program email. When creating "Engagement Program Emails" (templates are only for generic customer follow-up flows and automated campaigns), there are few differences if we compa…

Creating your own Test List

Having your own testlist will help in testing your newly created email. Sending a proof email with a test list provides the benefit to see all the dynamic content filled in based on your profile. Thi…

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