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Setting the recipients for sending emails in Pardot

Updated by Matthew Smet

There are only 3 possible ways to configure the "Lists (Send To)" and the "Suppression Lists (Don't Send To)" when sending emails in Pardot:

  1. Send to a specific selection of contacts

The email is sent to a specific selection of contacts, but we still must take the contact’s preferences into account. We can only send to contacts that are not unsubscribed from the preference under which the email would be categorized.

Example: If you want to send an email to all contacts that downloaded a certain report to invite them to an upcoming event.

If you use a list that isn't a preference list in the “Send To”, you always have to add the correct suppression list for the preference related to the email you are about to send (to make sure you only send to contacts that gave their consent to receive this type of emails).
  1. Send to an entire preference list

The email will be sent to all contacts in this specific preference list, taking into account that they didn’t deselect the preference in their preference center or opted out yet.

Example: If you want to send an email to all contacts that are registered for the newsletter.

  1. Send to an entire preference list but exclude certain contacts

The email will be sent to all contacts in this specific preference list, taking into account that they didn’t deselect the preference in their preference center or opted out yet, and they are not in the "extra" list you add to suppress/exclude.

Example: If you want to send to all contacts that are registered for the newsletter, but not to the contacts that already downloaded a certain report.

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