(5x4) Inbound model

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Overview - 5x4 Inbound model

Today we are utilizing a Global SD Worx inbound model , which each country can make use of. This document is meant to clarify the model as well as any naming convention or structure we define in Sale…

Updated 3 years ago by Matthew Smet

Inbound naming convention

This naming convention is an extension of the current naming convention. If your not yet up to speed with this topic visit first this article: Naming convention Campaigns & Assets - MarTech Academy (…

Updated 2 years ago by Matthew Smet

Automated Scoring

Behavioral Scoring - Website visits. This activity can only be scored when the prospects opt-ins for cookies and are only applicable to the main website domains. For Pardot pages see next chapter 'Pa…

Updated 1 year ago by Matthew Smet

Salesforce Structure

To optimize our inbound model, each country got the same Salesforce campaign structure they can follow. This gives us clarity on everything that moves in our inbound model but also gives a global ove…

Updated 3 years ago by Matthew Smet

I received an inbound SRO, what now?

These SROs are created by marketing based on a specific score of our inbound scoring model, where we track identified suspects, prospects, and customers across our assets & websites. To see how they…

Updated 5 months ago by Matthew Smet

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