Create Solution Forms for Domain and Solution Pages

Key Guidelines for Field Marketers

icon Use the provided Pardot Solution form templates for the respective countries.
icon Follow the naming conventions and campaign structure accurately.
icon Ensure correct implementation and embedding of forms in Drupal pages.
icon Coordinate with Marketing Automation for updates / governance.

Step-by-Step Guide: Pardot Form Creation to Drupal Embedding

Step 1: Create Salesforce Campaigns

The solution or domain form needs to be associated with a Parent Campaign and a Salesforce Child Campaign. 

Parent Campaign

Always use the default existing Contactform parent campaign for each country.

Country Parent Campaign Name Salesforce Campaign URL
Austria AT INFO Contact forms website - parent https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70158000000cS1xAAE/view
Belgium BE INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70158000000YIZaAAO/view
Switzerland CH INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70158000000cS3jAAE/view>
Czechia CZ INFO Contactform (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000U2X2AAK/view
Germany DE INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70158000000YQDBAA4/view
Denmark DK INFO Contact forms https://sdworxgroup.lightning.force.com/lightning/r/Campaign/7016800000052NPAAY/view
Spain ES INFO Contact forms https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xJmUAAU/view
Finland FI INFO Contactforms (Parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xImxAAE/view
France FR INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/7014I000000VvAHQA0/view
International GS INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70158000000YIZQAA4/view
Croatia HR INFO Contactform Website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000529XAAQ/view
Hungary HU INFO Contactform (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000U2WnAAK/view
Ireland IE INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000gdPXAAY/view
Italy IT INFO Contactform Website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xKGyAAM/view
Luxembourg LU INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/7014I000000NVs1QAG/view
The Netherlands NL ALWAYS ON - Contactform NL website PARENT https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xK3uAAE/view
Norway NO INFO contact webforms (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xImdAAE/view
Poland PL INFO Contact forms https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xKz5AAE/view
Romania RO INFO Contactforms website https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000U2tDAAS/view
Sweden SE INFO Contactforms (Parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000xImOAAU/view
Slovania SI INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/701680000011YszAAE/view
Serbia SR INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/70168000000gdPSAAY/view
United Kingdom UK INFO Contactform website (parent) https://sdworxgroup.lightning.force.com/lightning/r/Campaign/7014I000000TO3QQAW/view

Child Campaign

It is mandatory to have a domain specific solution form & child campaign for each country. Create the solution and domain child campaign with the following naming convention format:

Campaign Type Naming Convention Format
Child Campaign [Country code] INFO Solution - [Domain] [Language]

Follow-Up Assignment: Dedicated Opportunity Owner (Optional)

Assigning a Dedicated Opportunity Owner in the campaign setup helps ensure timely and informed lead follow-up. This is applicable when a specific person has subject matter expertise related to the solution. For specific expertise: If a solution sub-domain page has specific owner / experts, for example: For specific expertise: If a domain/solution page has specific need of follow-up on leads:

 

Benefits of Having a Dedicated Opportunity Owner
icon Ensures fast and qualified follow-up with leads.
icon Aligns marketing and sales around specific solutions and ownership.
icon Improves conversion rates by reducing hand-off delays.
icon Provides a better customer experience by connecting prospects with the right expert.
icon Supports campaign reporting and accountability—clearly shows who followed up and when.

Step 2: Create Solution and Domain Forms

Access the Pardot Form Templates

Each country will have their specific solution and domain form template.

  1. On Pardot ➡️ Go to:

Country Folder ➡️ Content Folder ➡️ Example forms (start here for new forms) Folder

  1. Select the relevant Country Solution Domain Form template.
  2. Copy / Duplicate the Solution Domain Form Template to start your form.
  3. Rename the form using the following Naming Convention Format:
Pardot Asset Naming Convention Format
FORM [Country code] INFO Solution - [Domain] [Language] FORM

  1. Configure & ensure it has the following form fields.

  1. Configure the form completion action.
  2. Update conversion code and add a thank you message or redirect thank-you URL.

Step 3: Create the Pardot iframe Page

  1. Create a new Pardot Landing Page to host the form in an iframe.
  2. Add the Pardot Solution or domain form in this iframe page.
  3. Select the specific country iframe template & Save and publish.
  4. Copy the URL of the iframe page — you will need it for the Drupal embed.

Step 4: How to Embed the Solution and Domain Form on the Drupal Solution Page

  1. Log in to your Drupal CMS.
  2. Navigate to the solution sub-domain page where the form needs to be added.
  3. Add a new content block in the appropriate section.
  4. Paste the following iframe code, replacing Pardot_URL with your iframe page URL:

<iframe src="Pardot_URL" frameborder="0" width="100%" height="1300"
scrolling="auto" class="iframe-utm"
onload="addIframeUtmParameters();"></iframe>

Step 5: Perform Final Testing

  • Test form submission: verify that the data is captured correctly in Pardot and synced to Salesforce.
  • Mobile and cross-device check: Ensure the form displays correctly on desktop, tablet, and mobile.
  • Validate redirect or thank-you message works.

You're Done! ✅

Presenter Icon Best practices and considerations

Icon Each solution domain must have its own unique form.
Icon Adhere to naming conventions strictly to avoid confusion.
Icon Always use the Solution Domain Form Template in Pardot.
Icon Keep templates updated and track changes/versioning as needed.
Icon Marketing Automation governs the Pardot form templates and manages all updates on templates.
Icon Thank-you message or redirect URL functions correctly.
Icon Ensure mobile responsiveness and confirm alignment and formatting on all major screen sizes.
Icon Perform form submission tests in staging before publishing.


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