Email Subject Spam - Trigger Words
Trigger Words. Spam‑trigger words are terms and phrases that email filters flag as high‑risk because they’re often used in scams, unsolicited promotions, or misleading sales messages. These words cre…
Trigger Words
Spam‑trigger words are terms and phrases that email filters flag as high‑risk because they’re often used in scams, unsolicited promotions, or misleading sales messages. These words create a sense of urgency, promise easy money, offer unrealistic guarantees, or use overly promotional language—patterns commonly associated with spam behavior. Including too many of these terms in subject lines or email copy can increase the chances of an email landing in the spam folder instead of the inbox. Understanding these triggers helps marketers write clearer, more trustworthy communication that avoids spam filters and reaches the intended audience.
Urgency & Scarcity | Financial Promises | "Free" Variants | Guarantees, No-Risk, No-Obligation | Sales Language |
Act fast Act immediately Act now Don’t miss out Final notice Hurry Limited availability Limited supply Offer expires Only today Supplies are limited This won’t last Today only Last chance Limited time only Once in a lifetime While supplies last While you sleep | Be your own boss Double your income / salary Easy money Eliminate debt Extra income Fast cash Get rich Guaranteed income Quick cash Unsecured credit Work from home Earn $ Earn cash Financial freedom Increase sales Make $ Money at home Money back Money fast Money making Potential earnings Serious cash | Free access Free instant Free membership Free shipping Free consultation Free gift Free investment Free leads Free offer Free preview Free quote Free sample Free trial Free! Full refund One hundred percent free Absolutely free 100% free No cost | No catch No credit check No hidden fees No risk / zero risk Obligation‑free Results guaranteed Satisfaction guaranteed No experience needed No gimmick No investment No obligation No selling No strings attached Risk‑free | Apply now Buy now Clearance Deal Discount Exclusive deal For only Gift certificate Hot deal Lowest rate Order now Special discount Special offer Special promotion Take action |
Suspicious Triggers | Marketing & Internet Jargon | |||
Congratulations Don’t delete Giveaway Important notification Instant approval Instant income Prize You have been selected You are a winner You're a winner This is not spam This is an advertisement Not sent unsolicited To be removed from this list Opt‑out Contest Read this twice Please read Sent in compliance Cannot be considered spam | Click here Direct marketing Online biz opportunity Online business opportunity Search engine listings Join millions of Americans Compare rates Increase sales Inventory reduction Million email addresses |
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How to craft great marketing emails — a practical playbook
