How to name preset audience for online advertising
Updated
How to name preset audiences for online advertising
Audience naming is based on our naming convention, but simplified!
Our preset audience naming is based on three elements:
- Country code
- Audience type
- Audience definition
Let's run through each of these elements.
1. Country code
A country code is the abbreviation used for a country, usually 2-letters, which we also use in the ccTLD for our websites. Let us review some examples:
- Belgian website: www.sdworx
.be, the ccTLD is .be. Therefore the country code is 'be' - United Kingdom website: www.sdworx
.co.uk, the ccTLD is .co.uk. Therefore the country code is 'uk' - Poland website: www.sdworx
.pl, the ccTLD is .pl Therefore the country code is 'pl'
2. Audience type
The audience type is which audience we're setting up: a remarketing audience, a look-a-like audience or a broad audience. Let's go over the ones we can use:
AUDIENCE TYPE | EXPLANATION |
wbr | Website Remarketing. An audience based on people that visited your website. |
smr | Social Media Remarketing. An audience based on people that visited your scoial company page and/or people that interacted with a lead form, ad, post or event. |
vdr | Video Remarketing. People who viewed your video until a certain point. |
lal | Look-a-like audience. An audience with similar interests/behaviour/demographics to the source audience upon which it's build. A source audience can be any remarketing audience or a list of your customers or prospects. |
broad | A broad audience. An audience build by defining their interests, research behaviour, online behaviour, professional & demographical information. |
3. Audience definition
The audience definition is just a clear name on which charasteristics your audience is build. For example:
- If your audience is build on people with a job in human resources a clear name could be 'hr professionals'
- If your audience is build on people who visited any blog article on your website a clear name could be 'blog visitors'
- If your audience is build on look-a-likes from your contactform converters a clear name could be 'contactform converters'
Let's put the three elements together
- be-lal-contactform converters --> look-a-like audience based on the contactform conversions from our Belgian website.
- uk-broad-hr professionals --> audience based on people working in human resources within the UK.
- pl-wbr-blog visitors --> audience based on people who visited a blog page on the Polish website.
