Target Group Page - Countries - Drupal

Intro

The Target Group Page provides an additional entry point to our offer alongside the solution one. The Target Group Page allows the prospect to recognize himself when navigating. The Target Group page can be used alongside 2 possible dimensions. The first dimension is the company size (For example: Entrepreneurs, SMEs, Mid-size Companies, international Companies). The second dimension is the activity sector of the company (For example: retail, logistics, hospitality ....).

Guidelines

Target Group Page Hero

This is the introductory section which provides a brief yet impactful overview of how SD Worx can be relevant for the target group. The purpose is to immediately inform visitors what the page is about and why it matters. It usually includes a headline, short description, and a call-to-action (CTA) that encourages users to learn more or take a next step.

• Mandatory Block
• Label - Name of the target group in capital letters.
• Title - Attention-grabbing headline / Quick proposition / Hook that draws in visitors.
• Text/Description - Small introduction to the target group mentioning how we support it. It should complement the headline by adding context, elaborating on the value proposition, or introducing more details about the offering.
• Image - The image should be related to the target group which is covered on the page. Please consult the visuals FAQ page for more information regarding copyrights
• CTA - Hard conversion CTA with anchor link going to the form at the bottom of the page. Use clear, direct wording to make it obvious what action to take.
• To link the CTA button to a specific paragraph on this page, copy and paste the exact title of the paragraph (with orange background) into the Fragment field. The button will automatically scroll to that section on click.

Our Customer Logos OR Video Block

Video Block

• Optional Block
• Only added if there is suitable video specific to the covered target group.
• Title - Introductory title to video related to the covered target group.
• Text/Description - Descriptive text of the video should mention what SD Worx can mean for the target group.
• Video - The video should be focused on what SD Worx can do especially for the covered target group.

Our Customer Logos

• Optional Block
• Place for clients' logos.
• Text/Description - Description of the list of logos shown.
• Logos
  • Min 3 / Max 6 - Logos are greyed out automatically. - The logos are not clickable.
  • Specify the logos needed and Studioworx will take care of finding, resizing and uploading them into Drupal.
  • Logos can only be uploaded by StudioWorx Team.
  • Logos should represent the customers we have in the covered target group.

Features Blocks

• Mandatory Block
• Explanation of the solutions which are showcased to the target group.
• Title - Engaging title to introduce to the features.
• Features Block Items - Max 5
• Title - Engaging title to describe the solutions.
• Text/Description - Recommendation Max 300 characters - Description of the solution (Can have text or bullet points).
• CTA - In case there is a specific page on the website with more content about the specific functionality.
• Image - The Image should relate to the solution described and also preferably be used in the environment of the target group. Depending on the solution, it should either feature people, animation or include a widget to help users easily understand the feature. Sparks on the images are not allowed.
  • Special for software related and/or ROI for client pages:
    • Also here, use widgets in combination with a people image OR use only a people image without a widget which maximally relates to what you want to say.
    • If you use widgets, use one large one or two small widgets, not more than that.
    • Choose widget content which relates to your content and underpins the message you want to convey.
    • Show key functionalities and make it a simple look & feel. It doesn’t need to look exactly like the real application, it should show the key functionalities in a well-designed and clear way.
    • Please consult the visuals FAQ page for more infomation regarding copyrights

Benefits Blocks

• Mandatory Block
• The texts should be short and tell the customer WIIFM "What is in it for me".
• This section outlines the core benefits and value propositions related to the target group. The content should focus on tangible business value, outcomes, and differentiators.
• Title - Engaging title to introduce to the benefits.
• Text/Description - Introductory description to the benefits.
• Benefits Block Items - Min 3 / Max 4
• Title- Short and direct benefit.
• Text/Description - Broader description of the benefit.
• Icon - Icon related to each benefit. - Icons are to be chosen from a dropdown list on Drupal.

Content Block Section

• Optional Block
• Highlight downloadable assets or dedicated landing pages tied to specific campaigns or events to support soft conversions and nurture engagement.
• Title - Engaging headline that clearly communicates the value of the downloadable asset.
• Text/Description - Recommendation Max 200 characters (3 lines or max 5 bullet points).
• CTA - To redirect to the respective page.
• Image - Select a mockup of the downloadable asset or event image to visually support the campaign and encourage engagement. Please consult the visuals FAQ page for more infomation regarding copyrights

Accreditations & Recognitions

• Optional
• Title - Place for Accreditations & Recognitions OR Partners & Integrations.
• Text/Description - Description of the list of logos shown.
• Logos - Min 3 / Max 6 - Logos are displayed in original color. - The logos are not clickable.
• Logos can only be uploaded by StudioWorx Team and should reflect the most relevant certifications of SD Worx in the country. If no one is available, the corporate ones should be used.

Contact/Demo

• Mandatory Block
• Title - Short activating headline
• Text/Description - Activating subline to trigger conversion - Should state what the customer can expect when having filled the form. Example: Answer with 2 working days, Answer by HR experts, etc...
• iFrame - To embed the "Contact Us" form directly on the page on the right side, making it easy for visitors to reach out without navigating away.

FAQs

• Optional Block
• Include common questions and answers related to the target group.
• This section addresses potential objections, clarifies complex offerings, and improves SEO.
• Each FAQ should be short and easy to scan.
• Title - Short headline
• Questions - Keep them short and to the point
• Question Title - Keep them short and to the point.
• Question Answer - Provide direct and informative answers.

Dimensions/Limitations/Specs

General Guidelines

• The Target Group Page can have either Content Pages as its Parent page or parent field can be empty. (No parent assigned).
• Mandatory blocks = Hero, Benefits Block, Features Block, Contact/Demo

Target Group Page Hero

• Visual
  • Desktop: 640 x 480 in webp
  • Mobile: 640 x 480 in webp
  • Only to be selected from the ones listed in the guidelines section
• Texts
  • Label: Optional - Max 40 characters
  • Title: Mandatory - Max 40 characters
  • Text/Description: Mandatory - Max 250 characters
  • CTA: Mandatory - Max 20 characters

Our Customer Logos OR Video Block

Video Block

• Optional Block
• Title - Mandatory - Max 50 characters
• Text/Description - Mandatory - Max 125 characters
• Video - Mandatory - 864x486 pixels

Our Customer Logos

• Optional Block
• SubTitle: Mandatory - Max 125 characters
• Logos: Mandatory - Min 3 / Max 6 - Fit inside box 169 x 63 (can only be resized and updated by StudioWorx)

Features Block

• Mandatory Block
• Title - Mandatory - Max 50 characters
• Features Block Items - Mandatory - Max 5
• Title - Mandatory - Max 40 characters
• Text/Description - Mandatory - Recommendation Max 300 characters
• CTA - Optional - Max 20 characters
• Image - Mandatory - 600x450 pixels in webp. Please consult the visuals FAQ page for more infomation regarding copyrights

Benefits Block

• Mandatory Block
• Title: Mandatory - Max 40 characters
• Text/Description: Mandatory - Max 125 characters
• Benefits Block Tiles:
  • Mandatory - Min 3 / Max 4
  • Title: Mandatory - Max 35 characters
  • Text/Description: Mandatory - Max 100 characters
  • Icon: Mandatory - 48x48 pixels - Icons are to be chosen from a dropdown list on Drupal.

Content Block Section

• Optional Block
• Title: Mandatory - Max 50 characters
• Text/Description: Mandatory - Recommendation Max 200 characters (3 lines or max 5 bullet points)
• CTA: Mandatory - Max 20 characters
• Image: 537x358 pixels in webp. Please consult the visuals FAQ page for more infomation regarding copyrights

Accreditations & Recognitions

• Optional Block
• Title: Mandatory - Max 35 characters
• Text/Description: Optional - Max 125 characters
• Logos: Mandatory - Min 3 / Max 6 - Fit inside box 169 x 63 (can only be resized and updated by StudioWorx)

Contact/Demo

• Mandatory Block
• Title: Mandatory - Max 20 characters
• Text/Description: Mandatory - No max
• iFrame: Mandatory - Only dedicated pardot form allowed

FAQs

• Optional Block
• Title: Mandatory - Max 40 characters
• Question Title: Mandatory - Max 150 characters
• Question Answer: Mandatory - No max
• Limit: Up to 10 FAQs per page

How to

1. Go to the following icon on the left side of your screen

   

2. Select the country you want to work in and click on "Nodes"

   

3. Click on “Add new content”

   

4. Choose the content type event:
   "Target Group Page v2"

Language/Slug/Breadcrumb label

Language: Please select the language in which you want to create the event and click on "Create node"

Content

If you want the new page to replace an existing page using the same URL=> How to replace an old page by new one and keep the same URL? - MarTech Academy

Target Group Page Hero

• Mandatory Block
• Label: Please fill in the label.
• Title: Please fill in the title of the target group page.
• Description: The description will appear in the hero section of the target group page.
• Image: Representing the target group: Please refer to the guidelines above for dimensions (images of the panelists can be added at the bottom of the page thanks to a person list (once someone is registered in Drupal, he can be used again).
• 1st Button:
• URL Should link to the form on the same page (please use fragment)
• Link Text: Text which appears on the button (optional)
• Attributes (Anchor link section):

Fragement: copy and paste the exact title of the target paragraph (with orange background) into the Fragment field. In the case of the target group page: Contact/Demo By clicking on the hero button, the visitor will be automatically scrolled down to the contact form section.

Our Customer Logos OR Video Block

Video Block

• Optional Block
• Add a relevant video to support the content. Recommended format: MP4 or YouTube link. Ensure it's optimized for web and does not exceed 65 MB.

Our Customer Logos

• Optional Block
• The Our Customer Logos will have the following: Title (not used in this block), Subtitle (mandatory) and Logo List (mandatory).
• Logos - Min 3 / Max 6 (169x63 pixels Inside Box)
• Click on "Add Media" button to add the Logos.

Features Block

• Mandatory Block
• The Features Block is used to showcase key solution features with visual support and brief descriptions.
• The Features Block will have a Title (mandatory) and will consist of Features Block Items.
• Image - Relevant to the feature
  • Check first by typing "solution" in Drupal

    

    • If you cant find a suitable visual, please follow this procedure
• Each Features Block Item will have the following: Title (mandatory), Description (mandatory), Image (mandatory), and CTA Button (optional).
• There should be a maximum of 5 Features Block Items.

Benefits Block

• Mandatory Block
• Showcase key advantages or features.
• The Benefit Blocks will have a Title (mandatory), Description (mandatory) and will consist of Benefits Block Items.
• There should be minimum 3 Benefits Block Items and maximum 4 Benefits Block Items.
• Each Benefits Block Item will have the following: Title (mandatory), Description (mandatory) and Icon (mandatory).
• There should be minimum 3 Benefits Block Items and maximum 4 Benefits Block Items.
• Icon = 48x48 pixels.
• Icons are to be chosen from a dropdown list on Drupal.

Content Block Section

• Optional Block
• Used to highlight specific content with supporting imagery.
• Image = 537x358 (Aspect Ratio 3:2) in webp
• The content block section will have the following: Title (mandatory), Description (mandatory), Image (mandatory) and CTA Button (optional).

Accreditations & Recognitions

• Optional Block
• The Accreditations & Recognitions will have the following: Title (mandatory), Subtitle (optional) and Logo List (mandatory).
• Logos - Min 3 / Max 6 (169x63 pixels Inside Box)

Contact/Demo

• Mandatory Block
• The Contact / Demo will have the following: Title (mandatory), Description (mandatory) and iFrame (mandatory).
• Create Solution Forms for Domain and Solution Pages - MarTech Academy

FAQs

• Optional
• The FAQs block will have the following: Title (mandatory) and FAQs Items (mandatory).

Search Tab

• The Search Tab will have the following: Search Title (mandatory), Search Description (mandatory) and Search Image (optional).
• Enter the "Search Title", "Search Description", "Image" under the "Search tab".
• Search Title: Use the same title as on the content tab
• Search description: This is the text which appears in the search results of the website itself and in the search results of Google.
• Search Image: Use the same image as on the content tab.
• Click on “Save”.

SEO

• Relevant elements are automatically filled and/or taken from the search section.