LinkedIn Lead Gen Form | Zapier connection step 4

Action 3 [LinkedIn Lead Gen Form]: Add Prospect to List in Pardot

The action “Add prospect to list in Pardot” will push the lead data to a list on Pardot. This list will capture all the registration coming from LinkedIn lead gen form.

Recap:

1. Action 01: We created a trigger action to identify the lead gen form on LinkedIn to collect lead responses.
2. Action 02: Upon registration prospects are identified (if they are existed one) or created.
3. Action 03: The prospects’ data is updated.
4. Action 04: Prospects will be pushed to a Pardot list. This will be covered in this documentation.

Step 01: Create a responded list on Pardot.

It is recommended to have a specific folder for LinkedIn assets on Pardot. Create a subfolder namely “LinkedIn” to store the responded list.

List naming convention:

<Country code> <Campaign code> <Description> <LinkedIn> <responded> <Language code> <LIST>

Example: BE 23CD0016 Summer Event LinkedIn (responded) NL LIST

The following document explains how to create a responded list: Step 3: Create a responded list - MarTech Academy (helpdocs.io)

Step 02: Add Prospect to List action.

Click on the + button to add a 4th action (if required).

1. Edit Action tab ⇨ Choose App “Pardot.”

2. Event ⇨ Select “Add Prospect to List.”

3. Account ⇨ Select the integrated Pardot account: Pardot Integration App.

4. Add list. ↷