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Creating an Nurturing email in Pardot

To send an instant email after a form submission or in an automation rule, Pardot uses "Autoresponder" email templates.

Matthew Smet
Updated by Matthew Smet

When you are creating a Nurturing track to nurture prospects / customers. The email in Pardot it is called an "Engagement or Nurturing email".

  1. Navigate to the folder “Example emails - Engagement Studio

[COUNTRY FOLDER] > Content > Example emails - Engagement Studio

  1. Copy the email “[COUNTRY CODE] TEMP [Type] - Example Engagement Studio MAI MAIL
  • Fill in the "Name"
  • Choose the "Folder" of the form/page
  • Select the "Campaign" of the form/page
  • Click "Save"
You can copy an email using the menu in the right top corner or by simply pressing “alt + c” on your keyboard.
Always respect the naming convention.

  1. Update the content (text & images) of the email and click “Publish to Template”
Always use “Publish to Template”, don't use the “save” button!

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